Reaching 16 million shoppers in 2024

Snap Inc. brings back its reimagined AR Ramadan Mall for another season

Following the impressive results of the 2024 edition, the Mall returns for a fourth year, providing an opportunity for brands to connect with consumers through impactful interactive experiences

Dubai, UAE – 5 February, 2025: The immersive Snap AR Ramadan Mall is back for a fourth year, this time debuting a new look that reflects traditional valleys of the region, seamlessly bridging the physical and digital worlds. With 85% of Snapchatters in the GCC interacting with AR lenses everyday, Snapchat continues to serve innovative experiences that enhance cherished moments, facilitating meaningful connections through technology.

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Thales Alenia Space signs a contract with MBRSC to develop the Emirates Airlock Module

Thales Alenia Space signs a contract with Mohammed Bin Rashid Space Centre to develop the Emirates Airlock Module, a critical element of Lunar Gateway

Thales Alenia Space strengthens its cooperation with the UAE as a key partner in future space missions

UAE, February 5, 2025 – Thales Alenia Space, a joint venture between Thales (67%) and Leonardo (33%), has signed a contract with Mohammed Bin Rashid Space Centre (MBRSC), the scientific and technological hub driving the UAE’s leadership in space services and exploration, for the design and development of the Emirates Crew and Science Airlock Module to be docked to Lunar Gateway cislunar space station.

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Global gold demand hits new high as prices soar in 2024

The World Gold Council’s Q4 and Full Year 2024 Gold Demand Trends report reveals that total annual gold demand hit a new, record high of 4,974t, driven by strong, sustained central bank buying and growth in investment demand. The combination of record high gold prices, and volumes resulted in the highest ever total value of demand at $382bn.

Central banks continued to buy gold at pace in 2024, with purchases exceeding 1,000t for the third year in a row. Buying ramped up significantly in Q4, reaching 333t and bringing the annual total for central banks to 1,045t.

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Hyundai Unveils “Champions’ Choice” Campaign: Redefining Automotive Excellence with Total Cost of Ownership Leadership

Dubai, 27 January 2024: Hyundai Motor Company proudly unveils its latest campaign, “Champions’ Choice,” celebrating the spirit of progress and commitment to excellence in automotive ownership. This bold GCC-wide initiative positions Hyundai as the ultimate partner for customers, aligning their driving journey with the ethos of a champion—driven, resilient, and constantly striving for greatness.

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E2G FOOD launches app to track life-saving donations like online shopping order

AI-driven smart technology brings transparency to the humanitarian ecosystem

 A pioneering new app, ‘Track Your Impact’, has been launched to transform the way humanitarian aid is delivered and monitored, providing donors with real-time updates on their contributions. Developed by the innovative social enterprise E2G FOOD (Eat-2-Grow), in collaboration with the Dubai branch of global tech firm, SASI, the platform allows users to track their donations of high-protein food bars, as they make their way from production to disaster zones and into the hands of those in need.

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