Screen Scene Media Celebrates Upcoming Diwali Release with Exclusive Cruise Press Event in Dubai

With Tamil cinema witnessing a remarkable 20% annual increase in viewership across global markets, Screen Scene Media Entertainment Pvt. Ltd. marked the forthcoming release of its highly anticipated film, Brother, with an opulent press conference on a luxurious Dubai cruise. Directed by M. Rajesh and featuring stars Jayam Ravi and Priyanka Mohan, Brother promises a unique cinematic experience that blends comedy and drama, capturing audiences worldwide. The event, attended by international media and influencers, set an unforgettable stage for this film’s global journey ahead of its October 31 release, perfectly timed with Diwali festivities.

Brother is a Tamil-language comedy-drama that explores themes of family bonds, resilience, and humor in everyday life. Written and directed by renowned filmmaker M. Rajesh, the film stars Jayam Ravi and Priyanka Mohan in leading roles, with support from an ensemble cast. Producer Sundar Arumugam has crafted the film under the Screen Scene Media banner, ensuring high production quality and bringing fresh perspectives to Tamil cinema. The film’s musical score is composed by the celebrated Harris Jayaraj, while cinematographer Praveen Wimaleswaran and editor Abisish Joseph deliver striking visuals and seamless narrative flow.

Originally announced in August 2022 under the tentative title JR 30, Brother quickly gained attention and anticipation. Filming began in Chennai in August 2022, with the crew meticulously bringing the story to life in vibrant local settings. The official title was unveiled in September 2023, and since then, the film has continued to generate excitement as a refreshing addition to Tamil cinema.

Screen Scene Media’s choice of Dubai for the press conference speaks to the significance of the city as a thriving hub for Tamil cinema. Dubai is home to a large Tamil-speaking diaspora and has increasingly become a prime market for Tamil films. The Dubai market has shown a steady 20% growth in Tamil-language viewership over the past decade, a figure that reflects not only local demand but also the worldwide appeal of Tamil storytelling. Hosting the event aboard a luxury cruise allowed for a memorable celebration, immersing attendees in a cinematic preview of what’s to come.

The film’s lead actors, Jayam Ravi and Priyanka Mohan, spoke about their experience filming Brother. “This film is close to our hearts, and the journey we’ve had creating it has been nothing short of extraordinary,” the cast shared. “Dubai’s enthusiasm for Tamil cinema adds even more excitement to this project. We’re thrilled to launch here and to be embraced by a community that holds Tamil culture in high regard.”

Tamil cinema’s reach in Dubai exemplifies the global expansion of India’s regional film industries. Once primarily limited to South Indian audiences, Tamil films are now released worldwide, with significant box office contributions from regions like the Middle East, Southeast Asia, and North America. Dubai, in particular, has become an international launch pad for Tamil films, fostering a passionate audience base that seeks authentic, high-quality stories.

The market in Dubai reflects a broader trend: global audiences are increasingly drawn to Tamil films for their rich storytelling, cultural resonance, and powerful performances. These films resonate with the Tamil-speaking diaspora and also attract diverse audiences who appreciate the dynamic narratives, vibrant cinematography, and genre versatility unique to Tamil cinema. With 20% year-on-year growth in viewership and revenue, Tamil cinema is gaining visibility as a global cinematic force.

Producer Sundar Arumugam and Screen Scene Media Entertainment Pvt. Ltd. have consistently aimed to amplify the voice of Tamil cinema on a global scale. Their commitment to pushing creative boundaries and delivering quality entertainment aligns with Brother’s mission to connect with audiences across cultures. As Arumugam emphasized, “At Screen Scene, we believe that Tamil cinema has universal appeal, and we’re dedicated to bringing that to the world. With Brother, we’ve crafted a story that will resonate with all viewers, blending humor and heart in a way that’s uniquely Tamil yet globally relatable.”

Timed with Diwali, Brother will be released worldwide on October 31, promising a festive cinematic experience. This Diwali launch is expected to attract large audiences in theaters globally, reinforcing the film’s message of family and connection during the festive season

ENDS.

About Screen Scene Media Entertainment Pvt. Ltd.

Screen Scene Media Entertainment Pvt. Ltd. is a premier production company in the Tamil film industry, dedicated to bringing high-quality, impactful cinema to audiences in India and around the world. With a strong commitment to innovation and storytelling, Screen Scene Media consistently produces films that resonate with audiences across all age groups. By blending cultural authenticity with cinematic excellence, the company has become a trailblazer in regional cinema, expanding the reach of Tamil films to global markets.

About “Brother”

Brother is a Tamil-language comedy-drama film directed by M. Rajesh, known for his engaging storytelling and unique humor. Produced by Sundar Arumugam under the Screen Scene Media banner, the film stars popular actors Jayam Ravi and Priyanka Mohan. Brother explores themes of family and resilience with a light-hearted narrative and features a score by celebrated composer Harris Jayaraj. With high production values, captivating performances, and stunning cinematography by Praveen Wimaleswaran, Brother promises to be a memorable addition to Tamil cinema, set to release worldwide on October 31, 2024, during Diwali.