• More than a quarter of Ranger buyers picked Grey

• Regional customers love their Everests in Absolute Black

• Next-Generation Ford Ranger and Everest are available in over 20 different colors

Dubai, United Arab Emirates, 17July, 2024– Ford has come along way from the day Henry Ford told customers they could buy their Model T in any color their heart desired, so long as it was black.

Fast forward to today and, from Arctic White to Blue Lightning, there are more than 20 paint color options available on the Ranger and Everestacross the Ford International Market Group (IMG) which consists ofAustralia and New Zealand, ASEAN, North and South Africa and Middle East markets.

With all that choice you might expect new car buyers to have become adventurouswhen selecting thecolor of their vehicle. After all, according to Krista Lindegger, Color and Materials Designer, Ford Australia,“Coloris what adds personality and enhances the surface design.”

Across the UAE and Kuwait, Meteor Grey was the top-selling color across Everests, while Saudi Arabian customers – Western and Eastern – expressed a preference for Rangers inCarbonised Grey.

Grey Rangers Rule

When it comes to the crunch, Ranger buyers prefer to keep things simple.According to sales data from Ford Middle East, nearly27% of all Rangers sold in the last six months were painted CarbonisedGrey orMetallicGrey

While Saudi Ranger customers preferred Carbonised Grey, Conquer Grey was the second-most popular in the UAE (after Absolute Black). Kuwait saw an equal number of bothGrey shades sold on Ranger.

The other three popular shades for the rugged pickup were Moondust Silver (13.5%, driven by Saudi demand), Agate Black Metallic (12.7%, the most popular color in Kuwait), and Frozen White (11.9%).

The Dark Side of Everest

Consumer preferences in the region take a darker hue for the Ford Everest, with Absolute Black accounting for 25.2% of sales, followed by Meteor Grey (22.5%) and Aluminium Metallic (17.7%).The lone light shade to make the Everest top five is Snow Flake, White Pearlat 17.2%, with Equinox Bronze making up 9.2% of the Everest Middle Eastern sales mix.

Absolute Black was the most popular color among Everest buyers in the UAE and Saudi Arabia, coming second in Kuwait (after Meteor Grey).

“Looking at the data, it’s interesting to see how buyer preferences vary across these two distinctive nameplates”, said Pedro Simoes, Marketing and Commercial Vehicle Director at Ford Middle East. “For example, we’ve seen a strong preference for Absolute Black Everests, while Metallic Silver/Grey hues are exceedingly popular with Ranger drivers. Our customers spend a lot of time in these vehicles, and they are looking for diversity – choices of color that represent their unique lifestyle.”

Visit your local distributor to discover what shade of Ranger or Everest fits you best.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com