Dubai, July 16, 2024—OPPO today issued a last call for entries to the OPPO imagine IF Photography Awards 2024.Since the competition was launched on January 17, over one million submissions have been received from 73 countries and regions,each showcasing a vibrant tapestry of cultures and traditions from around the world. As the global submission deadline approaches on July 28, OPPO is callingon photography enthusiasts to seize the final opportunity to capture spectacular moments through the lensof their cameras and collectively demonstrate the power of mobile imaging.

imagine IF Campaigns Gather Inspiring Work from around the World

Since inaugurating the competition at the start of the year, OPPO has initiated a series of themed activities aimed at encouraging its global userbase to use the power of images to expand their imaginative boundaries.From May to July, coinciding with Mother’s Day and the beginning of the summer season, the ‘Road to Paris’ campaign invited users to portray the grace of mothers and capture the excitement of sport through the photographic lens for the chance to win a spot at Paris Photo 2024. The’In Sync with the World’ campaignmeanwhilesought images that portrayed exploration around the world. Across both campaigns, the wide breadth of entries received showcased strong and emotive works that help to foster exchange and understanding between different cultures.

Celebrating Culture in All Its Diversity

Many of the entries submitted so far this year have seen participants from around the world showcase the unique landscapes and traditions of their home countries through stunning photographs. From the lively coastal life of Rio de Janeiroto the profound natural wonders of the Amazon rainforest, each image offers a portal into a new world for audiences to step into.

Alongside the main OPPO imagine IF Photography Awards, OPPO has also collaborated with Discovery Channel to showcase the diversity and allure of world cultures through the’Culture in a Shot’ program. Kicking-off in June in northern Thailand, the program has so far seen OPPO capture traditional crafts and musical instruments in a series of captivating images that bringthe region’s rich and colorful cultural heritage to global audiences while advocating for deeper cross-cultural exchange.

Share Your Imagination for the Chance to Win Incredible Prizes

Entries for the OPPO imagine IF Photography Awards 2024 remain open until 24:00 (UTC+8) on July 28. Submission to this year’s competition will be judged by a prestigious global judging panel that includes the likes ofcontemporary photography icon Steve McCurry,together with National Geographic Photographer Michael Yamashita, Hasselblad Master Tina Signesdottir Hult, Magnum Photos member Alec Soth, and OPPO Senior Vice President and Chief Product Officer Pete Lau. A series of exciting awards are on offer to all participants, including individual prizes of up to USD24,000 and the chance to have their work exhibited at Paris Photo 2024.

More than just a photography competition, the OPPO imagine IF Photography Awards is a platform for cultural exchange and creative inspiration. All photography enthusiasts are invitedto take part and share moving moments that ignite inspiration and imagination through the global platform.To learn more about the OPPO imagine IF Photography Awards and to submit an entry, please visit the official website at https://imagine-if.oppo.com/en/.

About OPPO MEA

OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008. With a presence in over 60 countries and a dedicated team of 40,000 employees, OPPO strives to enhance lives worldwide.

In 2015, OPPO entered the Middle East and Africa (MEA) region and is now established in more than 13 markets. OPPO adjusted its product line in the MEA region in past few years, launching flagship series like the OPPO Find N3 and introducing the OPPO Reno Series. The company plans to further refine its local product line, offering consumers in the region more premium options.