Phone (2a) Special Edition Unveiled by Nothing at GITEX Africa

A Symphony of Colors and Cutting-Edge Technology

Dubai, UAE, 29 May 2024 – Nothing today announced at GITEX Africa the Phone (2a) Special Edition, a story of colour told through its latest smartphone.

From its design identity to its collaborative approach with the Nothing community, transparency lives at the brand’s core. The idea is to distil things down to their most basic, yet beautiful form. The Nothing Industrial Design Team in King’s Cross, London has applied this notion to colour to highlight red, yellow and blue for a unique new colourway.

Phone (2a) Special Edition celebrates primary colours and their place within Nothing’s brand identity. The new smartphone is the first time that all three colours have been used in one piece of Nothing hardware. Previously the red has been used in the right earbud of all Nothing audio products, the yellow in the new Ear (a) and most recently blue was revealed in Phone (2a) Blue – but until now, never have all three colours lived in one home.

“We are very happy to unveil Phone (2a) Special Edition. The first product to explore our palette of the primary colours; red, blue and yellow. Its overall aesthetic references some of our design heroes from the past, whilst creating a new expression for a smartphone. Elevating a functional device into a striking piece of art.” said Adam Bates, Design Director at Nothing.

The Special Edition builds on everything the Phone (2a) was praised for at launch. It features impressive performance driven by the MediaTek Dimensity 7200 Pro processor, a fast and smooth Nothing OS, and a long-lasting 5,000 mAh battery. The device boasts a 6.7” flexible AMOLED display, an impressive dual 50 MP rear camera, and showcases Nothing’s unique design through its hardware and The Glyph Interface.

Phone (2a) brought excitement to the market, selling 100,000 units in a matter of hours.

Since launch, the Nothing software team has rolled out 13 updates to fine tune camera performance including optimising colour consistency in the main wide-angle sensor, improving portrait brightness in HDR scenes and smoothening camera app opening performance.

Phone (2a), and its predecessors, offer industry-first ChatGPT integration when paired with any Nothing or CMF by Nothing audio product. Additionally, new ChatGPT widgets have been introduced for fast and easy access from your smartphone home screen. Earlier this month, Nothing announced that Phone (2a) users can now access the Android 15 Developer Preview.

Availability, Pricing and Perks

• Phone (2a) Special Edition is available in a 12RAM+256GB model (AED 1,399 / SAR 1,549 / KWD 118) in a special bundle with the CMF Buds and CMF Adaptor (65W).
  • It will be available in a limited stock, exclusively at Sharaf DG outlets in the UAE, Jarir Bookstore in Saudi Arabia and at Xcite in Kuwait.
  • Customers in Saudi Arabia can also get the CMF Watch Pro for an exclusive offer of SAR99, from the original price of SAR 279.
• Phone (2a) will be available for customers to purchase with the retailers mentioned above from the 5th of June in UAE, the 10th of June in Saudi Arabia, and the 11th of June in Kuwait.

A full list of specifications and features can be found on nothing.tech. To stay updated on all the latest information, please follow Nothing on Instagram, TikTok, and X/Twitter.

About Nothing

Founded in 2020, Nothing is here to make tech fun again. In less than four years, Nothing has sold over 2 million products worldwide, including Phone (1), which was listed on Time Magazine’s Best Inventions of 2022 for Innovative Smartphone Design.

Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, along with two second-generation products across the audio and smartphone segments, Nothing launched CMF by Nothing, a sub-brand focused on making wonderful design accessible to all.

In 2024, Nothing welcomed its third smartphone, Phone (2a). A powerfully unique device that provides the optimal daily smartphone experience, doubling down on core user needs with all of Nothing’s expertise, engineering and craftsmanship. Nothing also established a new foundation of its audio product suite with two new wireless earbuds, Ear and Ear (a).

Nothing also enhanced its AI user experience with industry-first ChatGPT integrations across all audio and smartphone products.  

Phone (2a), and its predecessors, offer industry-first ChatGPT integration when paired with any Nothing or CMF by Nothing audio product

All Nothing products are developed in close collaboration with their community, which includes over 8,000 private investors, and are crafted with sustainability at the forefront.