Emiratisation set to herald a transformative era for private sector

Al Rostamani Group announced that Emirati workers represent 12% of its total skilled workforce at the group, aims at elevating local talent and enhancing the professional landscape for Emiratis

Dubai (September 12, 2023) — Al Rostamani Group, a leading and diversified family business conglomerate in the UAE, announced that 12% of its total skilled workforce comprised of Emirati Nationals.

This announcement comes just before the participation of Al Rostamani Group at the annual Al Ru’ya careers fair and is committed to support the Emiratisation drive of the UAE government and expects it will herald a transformative era for the private sector, reshaping its DNA with a diverse and empowered workforce like never seen before in the country.

Abdul Rahman Saqr, Chief Human Resources Manager at the Group, said: “We take pride in Al Rostamani Group for being one of the oldest Emirati companies, and we see the empowerment of Emirati talent as a strategic path in the journey of building a robust local economy.

Based on our values that focus on commitment, care, and vision, we strive for leadership by investing in Emirati talents. We believe that Emirati’s have the ability to excel in various fields, which contributes to enhancing the local economy and increasing its resilience in the face of global challenges.”

Saqr added, Al Rostamani Group remains dedicated to playing an integral role in shaping the future of the UAE and Dubai by fostering a skilled, engaged, and empowered workforce.

“We appreciate and support the government’s initiatives in increasing the number of Emirati’s working in the private sector,” he said.

According to the UAE’s Ministry of Human Resources and Emiratisation, more than 20,000 Emiratis have joined UAE’s private sector since the beginning of 2023, bringing the total number of Emirati employees in the private sector to over 79,000, reflecting a year-on-year growth of 57% in the first quarter of 2023.

Adding immense value

Prabash Manthara, General Manager of Emirates Electrical Engineering (EEE), said:

“At EEE we provide complete energy management solutions with a focus on solar energy. Having Emiratis in our workforce adds immense value to strengthening our relationship with government and local sector clients. Their skills, work ethic and understanding of cultural nuances of doing business in the region enhances communication and deepens mutual trust.”

“We take great pride in contributing to the growth of our local economy through the development of our talented Emirati workforce. We guide and support them towards more specialised jobs, providing them with a promising career path and valuable experience through workshops, field visits and strategic client interactions,” he said.

Bringing unique mindset

Youssef Fawaz, General Manager of Al Rostamani Communications, said:

“In Al Rostamani Communications, diversity is a foundational element that drives our success. As a prominent provider of technology solutions and system integration within the nation, our Emirati workforce contribute an invaluable perspective that spurs creativity and innovation.

The inclusion of Emirati professionals enhances our ability to cater to the diverse needs of our customers and partners. By encouraging a multicultural work environment, we nurture an atmosphere where ideas flow freely, leading to ground-breaking solutions and services.”

Fawaz continued, saying, “Relying solely on the public sector for employing Emirati’s is no longer sufficient. Employing them in the private sector is one of the pillars of this sector’s functioning. We have already started to feel the positive results of integrating of skilled Emirati’s into our workforce.  

We believe the Emiratisation drive brings several economic benefits, including higher economic productivity due to a deeper understanding of the local market, enhanced economic diversification through specialized skills and entrepreneurship, and improved talent retention, leading to higher consumer spending and a positive business reputation “

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About Al Rostamani Group

Al Rostamani Group, established in 1957, is one of the largest leading family business in the UAE, guided by its core values of commitment, care, and vision. With a legacy spanning over six decades, the Group one of the oldest and most prominent UAE companies and is renowned for its unwavering dedication to excellence and innovation across various industries.

Al Rostamani Group has businesses in various sectors ranging from automotive, general trading energy, technology, financial services, travel & tourism, real estate & construction.

As the Group continues to expand and diversify its offerings, it remains steadfast in its commitment to its core values, cementing its position as a responsible and visionary business leader in the region and beyond.