79% of UAE workers who are using generative AI say it makes them more productive

Lack of training and clear policies on use of generative AI at UAE companies could hinder its effectiveness

Dubai, UAE — February 5, 2024 — The use of generative AI in the workplace is surging in the UAE, with 40% of workers already having implemented or experimenting with the technology, compared to just 28% of workers globally, according to Salesforce’s generative AI snapshot research titled “The Promises and Pitfalls of Generative AI at Work”.

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How AI, Data and CRM Can Drive Transformation and Growth

By Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East

We are going through an incredible transformation with breakthroughs in AI translating across every industry and changing every company. Goldman Sachs research believes that new developments in AI could drive as much as $7 trillion in global economic growth by 2030.

Every business leader recognizes the need to keep pace. They need a digital strategy that builds resilience, drives greater efficiency and productivity.

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