“We are into growth and not competition,” says Roman Shimansky from Yango Play at the Arab Media Forum

Dubai, United Arab Emirates; 30^thMay 2024 – Yango Play participated in the Arab Media Forum, showcasing its commitment to growth and collaboration within the entertainment industry. This innovative forum, held under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, is part of the larger Arab Media Summit. It attracted over 4,000 industry experts to discuss advancements and innovations in media. The first AI-powered entertainment super app, integrates video streaming, music, mini-games, and Yasmina, an AI-based Arabic voice assistant with a human-like touch, Yasmina, aims to revolutionize user engagement and set new standards in personalized digital entertainment by adapting content and recommendations to individual tastes and cultural preferences, leading the way in transforming the entertainment landscape in the Middle East.

At the forum, Roman Shimansky, MENA Region Business Director at Yango Play, alongside industry leaders such as His Excellency Mohamed Al Mulla, CEO of Dubai Media, and Nasser Almomen, CEO of SHASHA, engaged in a panel discussion on “Streaming and the Future of Entertainment”. The panel delved into the evolving media and entertainment landscape in the Middle East, which is currently valued at USD 41.13 billion in 2024 and is expected to reach USD 59.10 billion by 2029, growing at a CAGR of 9.41%. They also shed light on topics such as the evolving landscape of the media and entertainment industry in the region, the impact of streaming services, and the significant role of localized Arabic content and AI in shaping future media consumption.

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