New InfluAnswer Arabia report shows rising activism among MENA influencers with 63% posting more about causes they care about

• In its new InfluAnswer Arabia report, Weber Shandwick shares insights related to topics on the minds of MENA’s content creators, and how brands can build closer relationships
• Thoughts about artificial intelligence in content are mostly uncertain or neutral, although influencers with clear views are twice as likely to be positive than negative
• Over half of influencers (55%) rate Dubai as the region’s most instagrammable city, followed by Riyadh (14%) and Cairo (6%)
• 78% of influencers believe Saudi Arabia is presently the region’s most exciting place for transformative developments

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