Jawhara Jewellery and Natural Diamond Council collaborate in the field of promoting transparency

Natural Diamond Council, the authoritative resource on natural diamonds, has released its 2023 analytical report entitled, Diamond Facts: Addressing myths and misconceptions about the diamond industry. Through this report, the Natural Diamond Council (NDC) has set out to address misinformation about both natural diamonds and their synthetic counterparts. The report by the NDC holds significant relevance and importance for the region, particularly considering Dubai’s projected growth as a major diamond distribution hub. The NDC report empowers Emirati consumers with valuable insights, enabling them to make informed purchasing decisions amidst the growing interest in lab-grown diamonds, which are thought to be a significantly more sustainable alternative to natural diamonds.