Acer’s road to 50-A consistent strategy that evolves into the future
Summary

• A long-term strategy based on a fully indirect channel business model, a comprehensive portfolio, an award-winning service and simple yet efficient sales tools.  
• On the verge of Acer’s 50^th anniversary, we keep adapting and scaling our offer to provide a secure foundation for the growth of our customers’ businesses.

Dubai, UAE (June 13, 2024) – Founded in 1976 from the notebook business division of Texas Instruments, Acer has never lost its ambition to make technology accessible and immediate for everyone, focusing on innovation as the answer to the challenges introduced by social and environmental changes. Today, we ’re still committed to meeting business needs through all-inclusive IT packages designed to encourage sustainable growth, boost financial stability, and ensure peace of mind far into the future.

Our value proposition
As business evolves, the benefits of digital transformation continue to grow. Prioritizing security, sustainability and efficiency can unlock a world of possibilities, being those the main challenges of the new era of digitalization. Across all our business areas, we offer concrete answers and clear competitive advantages to our business customers: commitment to sustainability, innovative portfolio, network of channel partners, award-winning service, and sales tools.

The channel is key
Our growing ecosystem of partners plays a critical role in meeting end-customer needs and supporting their digital transformation through a complete portfolio of solutions and services.
Our channel partners offer industry-leading expertise to help customers make the right choice when selecting their solutions and support them every step of the way as their business needs evolve. By leveraging the expertise of our channel partners, we are also able target specific niche markets, such as healthcare, education, and digital signage, more effectively.
The Synergy Partner Program comprises three certification levels: Authorized, Gold and Synergy Platinum Partners that are customized to meet the scale in execution, support the requirements of multiple market segments, while adapting to different performance, volumes, and ability.
Since we strive to achieve excellence, we have designed two additional certifications aimed to support vertical markets: Acer for Education Partners bring innovative technology to schools, assisting them in evolving learning and teaching to prepare the student for future jobs, also the ones that don’t exist yet; Acer Cloud Partners offer their in-depth knowledge of Acer hardware and ChromeOS solutions to support the migration to this environment.
The Premium Partner label adds values and benefits to selected partners demonstrating a strong commitment and proactivity to the brand. Scope of this label is to create a ‘limited edition’ community, primarily addressing vertical markets, to encourage business partnership cross countries and exchange best practices. 

In-house repair and contact centres  
Acer call centres and repair centres are company-owned, demonstrating Acer’s total commitment and preference for local investments as opposed to the growing tendency to choose more economical solutions abroad. The enormous advantage of this is the ability to adapt to market flows, optimize repairs though maximum flexibility, and guarantee top repair quality.
In fact, reliable products deserve a reliable service, and no one knows our products like we do. In the era of globalization, it is important how fast answers are given, challenges are faced, and services are offered, without compromising on quality. 

The centre role of Sustainability
Our goal is to create a better future for the next generations. We work closely with our entire ecosystem to help drive a more circular approach and lower our carbon footprint, to cultivate an inclusive and equitable supply chain and to improve the well-being and adaptability of people.
Our commitment to the environment is deeply rooted in our whole professional portfolio, as well as on the Vero line up:
• up to 30% of post-consumer recycled plastics in the chassis, to reduce the demand for virgin plastics.
• 100% recyclable packaging materials, to reduce waste and support a circular economy.
• toxic-free printing, to minimize the environmental impact of production process.
• self-maintenance design allows an easy disassembling, repair, and upgrade, to extend the life of devices, minimize electronic waste, and offer a sustainable choice.

Next-gen sales tools
Managed services are the future of tech because of their financial and environmental benefits. Acer as a Service, which includes Acer Smart Financing and Acer Device as a Service, is an important milestone in our approach to sustainable business growth. It provides a flexible way to enlarge or reduce responsibly the IT fleet of our customers, reducing both carbon footprint and e-waste when it’s time to replace the devices. It also allows us to build solid, long-lasting partnerships with end-users and channel partners.
While working to keep resources in use for as long as possible, we have offered our customers the opportunity to give back their old devices through the Acer Trade-in Express platform. Customers will receive an instant valuation to help offset the cost of new products. and will directly contribute to the circular economy allowing old devices to be repurposed or safely recycled.

Built to last portfolio
Acer’s Professional Portfolio is engineered for a diverse range of businesses, from SoHo to Enterprise, with a special focus on SMBs. Our devices are ruggedized for extended durability and come with robust security, productivity, and remote management features. They’re also designed to make a lower environmental impact and have ENERGY STAR®, TCO and EPEAT certifications, aligning with the sustainability goals of forward-thinking businesses.
Not only.
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About Acer

Founded in 1976, Acer is one of the world’s top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening new possibilities for consumers and businesses alike. Acer’s 7,500 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit http://www.acer.com for more information.

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