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Building Customer Trust Through Promise-keeping By Ravi Saraogi, Co-Founder and President of Uniphore APAC

Building Customer Trust Through Promise-keeping By Ravi Saraogi, Co-Founder and President of Uniphore APAC

Trust is an essential part of any relationship, even between businesses and their customers. A customer’s relationship with a company can ultimately result in the success or failure of an organization. When customers trust a business, they will keep coming back for more. This means greater advocacy, loyalty, and engagement from customers. According to an analysis by PwC, it has found that for 70% of consumers, trust in a particular business is an essential factor in buying decisions.

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