Tag Archives: The ‘Digital Paradox’ Facing the Media Industry in 2020

The ‘Digital Paradox’ Facing the Media Industry in 2020

The ‘Digital Paradox’ Facing the Media Industry in 2020

December 15th ,2019, Dubai, UAE : Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. According to Kantar’s global 2020 Media Trends & Predictions report marketers and media owners will be challenged to develop the skills, engagement models and measurement capabilities to meaningfully engage consumers in the crowded media landscape.

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