Samsung welcomes new modularity and customization era with next-generation bespoke refrigerators officially available in the UAE

Designed for you, by you, Samsung’s newest home appliances line-up enables every customer to express their own style and replenish their kitchen like never before

Samsung announces new partnership with GQ Middle East ahead of 2021 Man of the Year award ceremony

The brand will showcase Galaxy Ecosystem flagships as an event sponsor with the Samsung pioneer award winner earning coverage on a future GQ Middle East magazine cover

Dubai, UAE – 6 December 2021 – Samsung Gulf Electronics today announced a new partnership with GQ Middle East, the leading fashion and lifestyle brand, ahead of the annual ‘Man of the Year’ award ceremony, which is taking place on 8  December at Dubai Opera Promenade in the UAE. As part of the collaboration, Samsung will be showcasing the Galaxy S21 Ultra and Galaxy Z Series, with the former capturing an exclusive feature story of images to be published in GQ Middle East in due course.

The Frame 2021: A canvas that mirrors style while bringing art and entertainment together

With innovation boundaries constantly being broken and new standards established regularly, consumer demands and expectations continue to rise as they become acquainted with the latest technological advancements. Riding a strong wave of momentum following the unprecedented success of its predecessor, Samsung designed, developed, and introduced the latest generation of The Frame – a product from the brand’s lifestyle TV conveyor belt that achieved ascension to the top of customer ‘wish lists’.

Samsung latest home entertainment line-up now available in the UAE

Next-generation Neo QLED, The Premiere, and Lifestyle TV products fuse world-class design, features, and functionalities to reimagine home viewing experiences