DIGITAL ADVERTISING – WHATS AHEAD?
CONSULTANT DIRECTOR | MEMBER UAE SUPERBRANDS COUNCIL
Every month, a few hundred thousand people flock to the website of a famous German car brand to check out on its new range of cars. The market for new luxury cars has taken a setback over the past several months. As per Statista, the revenues in the luxury car market segment in the UAE are likely to be around 273 million dollars in 2021. This would average to around 2100 vehicles in a year. In India, the demand is around 40,000 vehicles in a year.
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THOUGHT SERIES – THE “TRUE KNOWING” AND “GENUINELY BEING” SYNDROME
CONSULTANT DIRECTOR | MEMBER UAE SUPERBRANDS COUNCIL | FORMER CEO EROS GROUP DUBAI
Who we are is very profoundly impacted by what we know and believe.As we grow in life, we realise that four essentials create our identity – our relationships and friendships, our knowledge and belief systems, our experiences and our memories. And all of this keeps getting stored in our memory.
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THE FORCE AND IMPORTANCE OF GOOD GOVERNANCE
CONSULTANT DIRECTOR | MEMBER UAE SUPERBRANDS COUNCIL |FORMER CEO EROS GROUP DUBAI
Corporate governance needs to be built very strongly into the genes of any company, institution, or individual.
Build it into DNA, and that is something which will increase value without spending serious marketing dollars. How often has one heard of companies, governments, political parties spending huge amounts of money in marketing and branding themselves, while having extremely loose and opaque governance practices which are very visible on a document, but not necessarily in practice.
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