Mastercard Love Index: UAE Romantics Prefer Experiences to Celebrate Valentine’s Day
- Spend on experiences outpaces traditional gifts
- E-commerce a preferred way to pay for Valentine’s Day
– Flower sales bloom for UAE consumers
13 February 2020, UAE – Romantics in the UAE are choosing to celebrate Valentine’s Day by embracing experiences over traditional gifts, according to Mastercard’s annual Love Index, which analyses spending trends by analyzing credit, debit and prepaid card transactions across the globe. Now in its third year, the Index reveals that the ‘love economy’ is growing five times as fast as the global economy, with Valentine’s Day spend worldwide increasing by 17 per cent between 2017 and 2019.