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Economist Impact and Mastercard study reveals that Middle East and Africa is a fertile ground for the growth of super-apps

Economist Impact and Mastercard study reveals that Middle East and Africa is a fertile ground for the growth of super-apps

  • Super-apps offer a single location from which a consumer can engage in diverse commercial transactions, from calling a cab to paying an electricity bill
  • Wide-ranging study by Economist Impact, the research and analysis arm of The Economist Group, commissioned by Mastercard Middle East and Africa reveals that super-apps have emerged as a business model with great potential to dominate the digital services industry
  • Super-apps can be drivers for financial inclusion in MEA offering an opportunity for greater digital inclusion
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