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Making Profitability Sustainable and Sustainability Profitable

Making Profitability Sustainable and Sustainability Profitable

– By Claudio Muruzabal, SAP President for Southern Europe, Middle East and Africa

DUBAI, United Arab Emirates — 28 December 2021 – For the past 18 months, the business world has been so focused on Covid-19 that it’s taken its eye off the other C-word – CSR, or corporate social responsibility. But you can write this down and take it to the bank: the enterprises that will thrive in a post-pandemic world will be those that put the societal element of sustainability at the core of their business strategies.

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