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Majid Al Futtaim’s VOX Cinemas launches Middle East’s first interactive movie experience

Majid Al Futtaim’s VOX Cinemas launches Middle East’s first interactive movie experience

  • CTRLmarks the latest innovation from VOX Cinemas and gives audiences real-time collaborative influence over theplot of the movie
  • Unique cinematic experience will be launched across the United Arab Emirates and Kingdom of Saudi Arabia on 05 August

Dubai, United Arab Emirates, 29thJuly 2021:VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East and AfricaisintroducingCTRL,the region’s first interactive movie experience which lets the audience collectively decide how the plot unfolds. The latest innovation from VOX Cinemas in partnership with entertainment and tech company, Kino Industries, will launch across the United Arab Emirates and the Kingdom of Saudi Arabia on 05 August.

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