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ALULA – THE WORLD’S MASTERPIECE

ALULA – THE WORLD’S MASTERPIECE

The first ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, was unveiled today.

The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece.

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