Kantar BrandZ Emirati and SaudiSpotlight Report 2021shines a light on the forces driving brand growth in the Middle East
Four levers set growth brands apart from the rest: convenience, innovation, value, and communication.
Brands rebound and recover with one in ten brands showing growth in 2021.
One third of all growth brands are ecommerce.
Continue reading Kantar BrandZ Emirati and SaudiSpotlight Report 2021shines a light on the forces driving brand growth in the Middle EastTikTok tops the AdEquity charts for a second year
Kantar’s global Ad Equity ranking of media channels and media brands released
Advertising across omnichannel retail finds success with consumers
Consumers continue to be more positive about offline ad platforms
Popularity of podcast adverts has risen, overtakes influencer content as the preferred digital ad platform
Kantar announces senior appointments in the Middle East&North Africa
Amol Ghate appointed Managing Director, Insights Division, Middle East, North Africa & Pakistan (MENAP)
30th June 2021; Dubai, UAE:We are thrilled to announce the appointment of Amol Ghate as Managing Director, MENAP, effective 1 July 2021. With over two decades of experience leading cross-functional teams and delivering cutting-edge consumer insights to clients across the region, Amol has led some of Kantar’s largest client relationships regionally, consulting on business issues around brand equity, segmentation and positioning, portfolio management, brand communications, media optimisation, new product development and pricing.
Continue reading Kantar announces senior appointments in the Middle East&North Africa
UAE News 24/7 