Tag Archives: Kantar

KANTAR BRANDZ MOST VALUABLE GLOBAL BRANDS 2022 REVEALED

KANTAR BRANDZ MOST VALUABLE GLOBAL BRANDS 2022 REVEALED

ARAMCO POWERS ITS WAY INTO THE KANTAR BRANDZ TOP 100 MOST VALUABLE GLOBAL BRANDS, SECURES 16th POSITION

Apple sits on top with a brand value of $947.1bn

Technology and Luxury brands grew the fastest; Louis Vuitton is the first luxury brand to reach the global Top 10

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Kantar BrandZ Emirati and SaudiSpotlight Report 2021shines a light on the forces driving brand growth in the Middle East

Kantar BrandZ Emirati and SaudiSpotlight Report 2021shines a light on the forces driving brand growth in the Middle East

Four levers set growth brands apart from the rest: convenience, innovation, value, and communication.

Brands rebound and recover with one in ten brands showing growth in 2021.

One third of all growth brands are ecommerce.

Continue reading Kantar BrandZ Emirati and SaudiSpotlight Report 2021shines a light on the forces driving brand growth in the Middle East

TikTok tops the AdEquity charts for a second year

TikTok tops the AdEquity charts for a second year

Kantar’s global Ad Equity ranking of media channels and media brands released

Advertising across omnichannel retail finds success with consumers

Consumers continue to be more positive about offline ad platforms

Popularity of podcast adverts has risen, overtakes influencer content as the preferred digital ad platform

Continue reading TikTok tops the AdEquity charts for a second year