Hershey International Finds Sweet Success in New Consumer Rituals Born During the COVID Pandemic

Market Trends Reveal That At-Home Baking Routines are Here to Stay

Holiday Season to Keep At-Home Baking Trend Strong 

Dubai, United Arab Emirates (20 December, 2021) – As the global pandemic unfolded last year, consumers’ lifestyles were dramatically changed and with those changes came rapid evolution in consumer needs, attitudes and behaviors. Hershey’s Middle East quickly identified and delivered on an opportunity based on the insight that at-home baking was rapidly growing around the world as people were confined to their stay at home last year. 

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