TAMING THE COMPLEXITY OF THE HYBRID CLOUD IN THE MIDDLE EAST
Bao-Viet Lê, Partner, Bain & Company Middle East and Bill Radzevich, Partner, Bain & Company Seattle
The case for the hybrid cloud has never been stronger, because enterprise computing environments are more complex than ever. As technology vendors try to capitalize on the hybrid cloud opportunity, they’re finding that one way to bring order to the chaos is to better understand the emerging customer archetypes in this fast-evolving, strategically important sector.
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Six Trends Transforming the Media Industry
By Nicole Magoon, Partner, Bain & Company London andJuerg Kronenberg, Partner, Bain & Company Middle East
Media is blurring its shape.Lines between media types are disappearing, consumers are creators, and entertainment is daubing tech and retail all over itself. Content is ever present, consistent across platforms, and individually personalized. As our physical world blends with virtual worlds, entertainment realities are changing, too.The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media.
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