Alshaya Launches Aura loyalty programme in United Arab Emirates

1M GCC members to date enjoy personalised rewards, experiences, and benefits

Dubai, 6 October 2022: Alshaya Group, one of the world’s leading international franchise operators, has officially launched Aura, its brand-new customer loyalty programme, in the United Arab Emirates. The innovative new scheme lets customers redeem points and unlock benefits across a uniquely wide choice of over 70 world class retail brands, with points earned in-store, restaurants and online.

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