adidas reinforces inclusivity in swimming with launch ofITS first full-coverswimwear collection

• The debutFull-Cover Collection is designed for those who – whether for personal choice or cultural reasons- otherwise face limited performance options
• adidas’ expertise in design, fabrics and features,delivers a comfortable and technical swimming experience for every woman
• The new campaign, Beyond the Surface, celebrates how water accepts everyone unconditionally, and is fronted bySudanese-British spoken word-poet and sport inclusivity activist, Asma Elbadawi

adidas Announces Partnership with Challenge Football Team in Effort to Support Women in Sport

adidas continues to support female sports talent in the region through partnership with winners of the Saudi Arabia’s first ever women’s football league

WATCH US MOVE: ADIDAS ACCELERATES ITS COMMITMENT TO CREATING AN INCLUSIVE SPACE IN SPORT FOR WOMEN WITH PRODUCT INNOVATION AND FRESH WORKOUT SERIES

adidas announces Watch Us Movecampaign that supports all women, unveiling 2021 roadmap of product innovations from performance tightsthat help you stay in play during your period, to full cover swimwear

The first product innovation to drop is Formotion; adidas’ most supportive activewear yet, available online and in select markets

The Move With Us fitness series, accessible for free on YouTube, brings content from a line-up of inspirational athletes and fitness enthusiasts to living rooms worldwide

adidas Launches ‘Ready for Sport: The Anthem’ with Siya Kolisi Narration

adidas rallies the sporting community to play with more heart and harness the power of the game in new film narrated by athlete and icon, Siya Kolisi

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