ADIDAS ORIGINALS PARTNERS WITH MDLBEAST’S SOUNDSTORM TO LAUNCH MINI-SERIES, “PLAYGROUND OF POSSIBILITIES”
KSA, December 26 2021 – adidas Originals, in partnership with MDLBEAST, launches a mini content series highlighting the raw, unique, and untold stories of the region’s emerging female talent. Through this partnership, adidas aims to provide a platform for the Saudi youth that are cultivating the creative community locally while remaining at the forefront of the Kingdom’s cultural movement and positive transformation through the means of music, entertainment, and art.
ADIDAS ‘FRAMES’ THE FUTURE FOR THE NEXT GENERATION THROUGH POWERFUL FILM SHOT
AT DUBAI’S ICONIC LANDMARK ‘DUBAI FRAME’
adidas is no stranger to backing rising talent and supporting them on their journey to greatness and the brand’s latest film proves just that. Shot at the emirate’s cultural landmark, Dubai Frame, the new film features football icon Zinedine Zidane and rising Emirati football player Nouf Al Anzi. The 45-second clip shows Zidane and Nouf, at
either side of the landmark, as they showcase their skills while passing a football into the iconic Dubai Frame.
ADIDAS INTRODUCES THE ALL NEW ULTRABOOST 22 – CREATED BY WOMEN FOR THE FEMALE FOOT
The all new adidas Ultraboost 22, created by our all women team, has been tailored to the female foot by leveraging female foot-specific insights
Tapping into an online anatomy database of 1.2-million-foot scans, key areas of the Ultraboost were refined and re-engineered to create a 360 degree female fit improvement to meet the demands of our female runners’ feet
The new upper and LEP torsion system combine with the iconic BOOST midsole to deliver supreme energy return, 4% more than the Ultraboost 21 for women
adidas Ultraboost 22 is available via the adidas app, onlineon adidas.comand in store from December 9th
ADIDAS UNVEILS SUSTAINABLE RACETRACK IN PARTNERSHIP WITH DUBAI INTERNATIONAL (DXB) FOR #DUBAI30X30
adidas has unveiled a running track in the arrivals area of DXB’s busiest terminal, in partnership with Dubai Airports and JCDecaux. With millions of travelers expected to arrive in Dubai over the coming months for Expo 2020 as well as a number of key events across arts, music, and fitness – this unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness and support the vision to be the most active city in the world.