ADIDAS ORIGINALS PARTNERS WITH MDLBEAST’S SOUNDSTORM TO LAUNCH MINI-SERIES, “PLAYGROUND OF POSSIBILITIES”
KSA, December 26 2021 – adidas Originals, in partnership with MDLBEAST, launches a mini content series highlighting the raw, unique, and untold stories of the region’s emerging female talent. Through this partnership, adidas aims to provide a platform for the Saudi youth that are cultivating the creative community locally while remaining at the forefront of the Kingdom’s cultural movement and positive transformation through the means of music, entertainment, and art.
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