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A Strategy to Prepare for an Uncertain Future

A Strategy to Prepare for an Uncertain Future

By Nikhil Prasad Ojha, Partner, Bain & Company Mumbai and Juerg Kronenberg, Partner, Bain & Company Middle East

More CEOs than not will tell you they were thoroughly surprised by how decisive their organizations turned out to be in the heat of the Covid-19 crisis.With no choice but to act, management teams scanned the horizon, quickly assessed what was changing, and made commitments based on the best information at hand. Not all decisions were the right ones, but course correction became part of the drill. Many acknowledge the freedom of movement was liberating.

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