Crayon Data bags Mint Startup ICON Award for SaaS

Crayon Data bags Mint Startup ICON Award for SaaS

Dubai – April 06, 2023: Crayon Data has won the Mint Startup Icon Award in the category ‘SaaS’. This award upholds our vision of simplifying the world’s choices by unlocking the power of data.

The second edition of Mint Startup ICON Awards 2023 was an opportunity for start-ups to augment their brand share amongst the investor community. Hosted in New Delhi’s Taj Palace, the event witnessed distinguished speakers from the corporate and investor community in India. To name a few leaders, Sanjeev Bikhchandani, Founder, InfoEdge. Nupur Garg, Founder, WinPe, Bhawna Agarwal, Country Head, HP Enterprise, Akash Saxenaa, VP, Samsung India Electronics, Aparajita Puri, Partner, McKinsey and more.

The evaluation process was presided by an expert jury panel with Nupur Garg, founder, WinPE; Jai Rupani, CIO, Dinesh Hinduja Family Office; Shanti Mohan, Founder, LetsVenture; Kunal Bahl, Co-founder, Snapdeal; Satish Chander, Partner, True North; and Shivani Bhasin Sachdeva, Founder & CEO, India Alternatives. 

Over 200 nominations were submitted with 15 winners across categories which included Zenwork Digital, Shapos Services, Physics Wallah, BluSmart Mobility, Noise and more. The selection criteria for each stage included metrics for valuation, customer, revenue, key investors, founding board, business scalability, market size and profitability.

Mint ICON awards 2022 also witnessed marquee winners from Chargebee, Zerodha, Ninjacart, Swiggy and Meesho. To be recognized amongst such key players, is an important milestone for Crayon Data’s growth in India.

While headquartered in Singapore, Crayon has deep connections with the Middle East. The Middle East is an important market for the company and a significant contributor to its revenues due to an impressive list of clients in the region, including the largest banking group, a major global card issuer, and a leading digital innovations bank, among others. In the last year, the company has experienced substantial growth in its operations, and it has expanded its presence in the UAE. The GCC team is based in Dubai, where it serves clients not only in Bahrain and Saudi Arabia but also throughout the Middle East.

Crayon Data currently has offices in Dubai, Chennai, and Singapore and operates in the Middle East, India, and Southeast Asia. It provides many key services and functions from its headquarters, including business operations (finance, IT, operations, legal), product and engineering (platform services, platform engineering, dev ops, data science, AI/ML research), sales operations, marketing and human resources.

India ranks third in the start-up ecosystem and unicorn community. Despite slow funding, India produced 21 new Unicorns in 2022, 3X more than China, the world’s second-largest start-up ecosystem. In the period from 2015 to 2022, there has been a 15X increase in the total funding of start-ups (almost double).

This award stands as a testament to the company’s business model. Capital Efficiency has been our inherent philosophy since inception. The company’s model over the last five years is built in a way that “wins in the real world.” Instead of chasing vanity metrics like valuations, Crayon believes in a model of sustainability, profitability, and capital efficiency.

We also extend our heartiest congratulations to our fellow nominees and winners at the Mint Startup ICON Awards 2023.


About Crayon Data

Crayon Data is a leading provider of AI-led revenue acceleration solutions, headquartered in Singapore with a local presence in India and the UAE. The company was founded in 2012 with the vision of simplifying the world’s choices. Our flagship platform,, helps enterprises across the Banking, Fintech, and Travel industries create and capture sustainable revenue streams by unlocking the value of data.’s capability is driven by four “as a Service” components – Data, Recommendation, Customer Experience, and Marketplace – that work individually and together to create tangible results. Crayon Data recently won the E50 awards organized by KPMG and the Business Times in Singapore. Crayon was featured in HFS Hot Vendors Compendium in 2021. They were named the first Champion of the Huawei Spark Accelerator program 2020 and top 2 in Digital Solutions, Consumer products & services category in Slingshot 2020. Crayon was also among the top 15 finalists at Emerging Enterprise Awards 2019, Singapore. 

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