11 | March | 2023 | UAE News 24/7

Shurooq’s intuitive & future-forward strategies receive global admiration at ITB Berlin 2023

The Sharjah Investment and Development Authority is showcasing its expanding project portfolio which is helping raise Sharjah’s profile as a hub for business & travel

Berlin, Germany, March 10, 2023

Sharjah Investment and Development Authority (Shurooq)’s 14-year journey of working with local and global partners to shape intuitively crafted projects that bring out the emirate’s inherent abilities, is receiving global admiration at ITB Berlin 2023 – one of the world’s largest B2B travel and tourism trade fair, whose 56th edition is being held from March 7 – 9, at Messe, Berlin.

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Dubai March 2023: Following the stupendous success of its debut outing in September 2022, AFRA- a grandiose showcase of luxury and lifestyle- is all set to dazzle its audience with its second edition.

Scheduled for the 11th of March’23 at the luxe Ritz Carlton, Dubai, the curators- Niti Gupta and Aniqah Javed are ready to set the tone of the season with panache and bespoke style.

The second edition promises to take the fashion quotient up a notch, as season two at AFRA brings to Dubai the stellar line-up of designers from Serbia Fashion Week – the biggest fashion week in Eastern Europe. With 14 of their best designers, the Serbia Fashion Week has planned a phenomenal presence at AFRA.