and us Wins Gold at the UAE Young Lions Digital Competition 2023
Dubai, United Arab Emirates, 9th March 2023: The 20th edition of the esteemed UAE Young Lions Digital Competition witnessed 21 teams across 15 agencies compete on Saturday, 4th March 2023. The Judging and Awards Ceremony followed on Wednesday, 8th March 2023, with Jonathan Cruz and Saymon Medeiros from and us winning Gold.
Adila Fataliyeva and Isha Sharma from Science and Sunshine secured Silver, while Haneen Chaarawi and Sebastian Galindo Rubiano from McCann Dubai and Rim Reda and Kezia Shamil from Leo Burnett tied for Bronze.
Jonathan Cruz and Saymon Medeiros will receive a full week’s delegate pass and an all-expense-paid trip to represent the UAE at the International Young Lions Digital Competition – part of the Cannes Lions International Festival of Creativity, in June 2023.
This year’s client brief was from RoadSafetyUAE – an award-winning CSR & engagement program established in 2014, which serves as a communication, improvement, and education platform for all traffic participants in the UAE. Participating teams were challenged to develop a creative and innovative, ‘root cause’ based, long-lasting and universally true awareness campaign to help change the behaviour and mindset of young drivers in the UAE.
Speaking at the awards ceremony, Thomas Edelmann, Managing Director, RoadSafetyUAE stated: “Young drivers represent about 50% of all road fatalities in the UAE and hence, this segment must be tackled by creating awareness for safe behavior, in a relevant manner. The team members of all twenty-one participating teams precisely represented the target audience, resulting in the creation of a series of genuinely insightful and pertinent campaigns that adhered to the guiding principle of “by them…for them!” As means of honouring the outstanding creative endeavors, it would be ideal for the agencies behind the twenty-one teams to engage their clients and invite them to adopt the cause of road safety, while also leveraging some of the innovative concepts presented in partnership with RoadSafetyUAE. We want to thank Motivate Val Morgan and Getty Images for organizing and supporting the UAE Young Lions Digital Competition 2023, as well as the team members and the agencies behind them for their commitment and hard work.”
The jury panel for this year’s competition comprised of Girogia Fattoracci (Leo Burnett), Ingersol Jayakumar (Precise Communications), Andrej Arsenijevic (Commonwealth McCann), Steve De Lange (and us), Anton Marais (Publicis Middle East), Anshuman Bhattacharya (Havas Middle East), Claudia Canas (FP7 McCann), David Willett (Weber Shandwick), Jordache Fernandes (KEKO Dubai), Raja Rizkallah Nadim (Science & Sunshine), Saleh Elghatit (Serviceplan), Rodrigo Scapolan (TBWA\RAAD), Rita Harbie (Saatchi & Saatchi MEA), and Robert Habib (C2 Communications)
Ian Fairservice, Managing Partner, Motivate Media Group, said: “This year has seen a notable increase in the number of entries, signifying the industry’s progress and resilience in the aftermath of the pandemic. I was mightily impressed with the quality of the work produced by the future of the creative industry. As always, it was extremely difficult to narrow down the top submissions but in the end there had to be a winning team – I want to congratulate everyone who put their all into the competition, but especially the winners, Jonathan Cruz and Saymon Medeiros from and us, who I’m sure will be great ambassadors during this year’s Cannes Lions event.”
The UAE Young Lions Digital Competition – hosted by Motivate Media Group and Motivate Val Morgan and supported by Getty Images (exclusive image provider of the competition), aims to unveil the brightest creative minds from across the UAE, and is part of the Cannes Lions International Festival of Creativity – the world’s biggest celebration of creativity in communications. The 2023 festival and will take place between 19-23 June at the Palais des Festivals et des Congrès in Cannes, France.
About Motivate Media Group
Established in 1979, Motivate Media Group operates in partnership between Ian Fairservice and H.E. Obaid Humaid Al Tayer, Former Minister of State for Financial Affairs, UAE. With a staff of over 200 experienced professionals based out of the Dubai headquarters, and the Abu Dhabi and London offices, Motivate’s wider publishing expertise includes award-winning print and digital titles such as What’s On, Emirates Woman, Gulf Business and Campaign ME. As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema and events. For more information about Motivate Media Group, visit www.motivatemedia.com
About Motivate Val Morgan
Motivate Val Morgan, a joint venture company established in 1999 by Motivate Media Group and Val Morgan Cinema Network, represents on and off screen cinema advertising interests of leading cinema exhibitors in the Middle East. With a footprint across UAE, Oman, Lebanon, Egypt, Qatar, Kuwait, Bahrain and Saudi Arabia, Motivate Val Morgan’s network of 1000+ screens across 100+ cinemas provide advertisers access to a young, affluent, and sophisticated audience, in a high impact environment. For more information about Motivate Val Morgan, visit www.motivatevalmorgan.com