From the stillness and through the windy dunes of sand to a mesmerizing luxury and eco-friendly camping experience: A dream turns to reality when the founder and CEO of Nara, Stephanie Reichenbach opens her first private desert camp in Dubai in 2018; NARA. Located in the heart of the Dubai desert, Nara is named after Stephanie’s four sons – Neil, Adam, Ryan and Adrian.


Nara offers guests the opportunity to immerse themselves in the natural beauty and serenity of the desert, beyond the hustle and bustle of the city all while enjoying comfort and exclusivity. “À la carte” and entirely bespoke, Nara provides guests with the possibility of creating their desert safari experience from beginning to end. With options of tailor-made menus and a variety of culinary options to choose from, all dishes are prepared with great attention to detail and curated by world class resident chefs. 

Nonetheless, the desert camp experience does not end just yet. Nara offers a variety of activities for every age range including camel riding, horse riding, henna painting, drumming lessons and buggy riding to name only a few. Guests can also un-wind with cocktails in a Middle Eastern atmosphere with live music, captivating light shows and belly dance performances.

With two private venues to choose from, guests can experience the desert in the pinnacle of dunes at Nara Escape or in a hidden desert gem at Nara Oasis both located within the Dubai Desert Conservation Reserve (DDCR). Providing a complete bespoke and sustainable desert experience, both private venues have been recognized by numerous high luxury brands and companies such as Dior, Louis Vuitton, Audemars Piguet and various international banks to host only the most unique private events.


In the wake of Nara came a new dining experience in 2019: Sonara Dubai – the ultimate desert restaurant experience. Only a few minutes by shuttle from Nara, the venue’s magic can be noted from afar. Sonara’s shimmering light structure warmly welcomes guests to indulge in a traditional culinary experience with a set menu as well as live performances and entertainment.

Following on from its success, Sonara RAK (Ras Al Khaimah) opens in doors in December 2021. Located in the Al Wadi Nature Reserve in the Ritz Carlton, Sonara RAK is set in the same glamourous tone as its sister venue in Dubai, but this time amidst the Arabian wilderness and alongside gazelles and oryxs.


Embellishing Stephanie’s luxury collection, “The Nest” by Sonara launches in September 2022. Merging almost naturally with the sand dunes, “The Nest” is a peaceful and innovative sleeping concept consisting of 14 Nests designed by world-renowned architect Gianni Ranaulo. Each Nest has a comfortable living area to cater for up to 2 kids and 2 adults, each with an ensuite bathroom and a private terrace. A Nest lounge menu is served to guests in the evening and breakfast is served at dawn on the following day.


In the early months of 2022, “Nara Nomad” emerged. Nara’s Secret City Tour experience is dedicated to the globetrotters who wish to discover Dubai in a unique and tailor-made fashion. Nara’s tour concierge carefully hand picks destinations and hidden gems of the city for an all-around immersive tour of Dubai curated for each guests’ personal interests and desires.

Extending Stephanie’s passion from the desert to the marine world, “Nara on The Sea” is yet another of Nara Nomad’s offerings. Guests are immersed on a remarkable voyage amid the majestic nature of the Omani gulf with a range of water sport activities and delicious cuisine prepared by our private chef. Divided into 3 cabins with ensuite bathrooms, the experience on the Dhabab can be reserved for 1 to 4 nights and can be entirely tailored to fit any adventurous wishes.

For the nature enthusiasts and for those looking to enjoy the great outdoors, Nara Nomad also offers “The Hike of Happiness”. With three hiking trails to choose from: The Showka Trail, the Hatta Trail or the Sheri Village Trail – the hikes unveil the beauty of the UAE through a memorable guided hiking trip. Destined to all hiker levels, the trail treasures wellness and bliss as a central aspect of the journey.


Last but not least, “Nara in the City”, Stephanie’s latest catering concept launched in October 2022 brings both Nara’s expertise in cuisine and entertainment at the forefront of your doorstep. Whether it may be for a private party at home, a corporate event with large scale production, or on another hand, a special event in a unique venue of your choice, Nara in the City brings the magic to you anywhere, and at any time.


In the four years since its inception, Nara has grown from a solitary desert camp with two employees to a multi-concept, internationally renowned brand with close to 200 employees. What’s next for Nara? Stephanie shows no sign of slowing down in 2023, with enticing new concepts planned in Dubai’s desert hotspots alongside a string of global pop-ups. 

Stephanie’s motto in life is “if you are capable of dreaming it, you are also capable of making it happen”

For further detail and/or to make a reservation, please contact for the Sonara Collection and The Nest by Sonara.

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