Tribe of 6 launches online shopping in the United Arab Emirates

Tribe of 6 launches online shopping in the United Arab Emirates

UAE, February 22, 2023: Tribe of 6, the region’s homegrown and sustainable “fash-leisure” brand designed for those who style with a purpose, launched its e-commerce website in the United Arab Emirates. The new website gives customers the widest choice, 24-hour shopping and the freedom to explore the latest collections at their convenience.  

With sustainability, inclusivity, and community at the core of the brand’s DNA, the website is the one-stop-shopping destination showcasing the latest collection including looks to accentuate trends in athleisure, as well as fashion-forward styles to create effortless confident fits.

Tribe of 6 was born to create a community that celebrates timeless and comfortable pieces with regional designs and products. The collection is made from recycled materials of both organic and bamboo-based fabrics, the pieces use less harmful chemicals and are environmentally friendly, certified by the Global Recycling Standard (GRS), while paper price tags are made under the guidance of the Forest Stewardship Council. The working conditions and wages of those involved with the brand overseen by Sedex, an ethical trade membership organisation that aims to improve working conditions in the global supply chain.

Speaking about the online launch, Jazz Hayer, President, New Ventures Division said: “We are excited to offer our customers in the UAE an exciting and rewarding Omnichannel experience. We are passionate about sustainable and inclusive fashion and look forward to sharing our vision with the community across the region. We want our customers to feel confident and comfortable in their fashion choices and are happy that we can now offer them the convenience of shopping online.”

Tribe of 6 embraces diversity and body-positivity by offering a wide range of styles and sizes to choose from, including unisex styles. Standing at the crossroads of East and West, Tribe of 6 is the region’s go-to brand for mindful shoppers.

Browse through the latest collections online that highlight trends for SS23 which are categorised into three themes- sporty, core and utility looks. The key colour palette for the women’s range consists of iced aqua, smoke green, fuchsia pink, and apricot in a collection of elevated designs including sporty tailored suits, wide-leg casual pants, baseball jacket inspired kimonos, with a Tribe of 6 twist.

The men’s collection comes to life with unique design details, premium embroidery, and print techniques which elevate the core designs and colours including fashion essentials.

In addition to the launch of the online platform in the United Arab Emirates, Tribe of 6 also launched online in Kuwait and KSA and opened its first-ever standalone store in the Grand Avenue – The Avenues, Kuwait.

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About Tribe of 6

Tribe of 6 is a sustainable fash-leisure brand based in the Gulf region. Created with sustainability, inclusivity and community at its core, Tribe of 6’s high-quality Ladies and Mens apparel is crafted in the UAE, for the wider region and is part of Alshaya Group’s portfolio of fashion brands. For mindful shoppers who want threads with a purpose, this locally produced leisurewear brand aims to inspire conscious consumerism, by using sustainable and biodegradable materials in their collections.

Located at the Avenues Phase 4 in Kuwait, the brand is also available in selected Foot Locker stores in Kuwait, KSA and the UAE, Harvey Nichols Kuwait, and Debenhams in KSA, the UAE and Kuwait. The brand is also available to shop online at Foot Locker, and Namshi in all three markets as well Tamanna in Kuwait.

Follow the brand on Instagram @Tribeof6ME. Find us on Facebook at Tribe of 6.

About Alshaya Group  


Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers,  


Alshaya Group’s portfolio extends across MENA, Turkey, and Europe, with thousands of stores, cafes, restaurants, and leisure destinations, as well as a large scale online and digital business.  


Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.  


Fresh, modern, and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.  Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.  

Learn more about Alshaya Group at Follow us on Facebook and Instagram.  

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