Al Ain Water Launches UAE’s First Locally Produced 100% rPET Bottle
Launched at Gulfood, the new 100% rPET bottle is made of post-consumer recycled plastic and is infinitely recyclable. rPET generates 75% less of CO2 emissions and requires less energy compared to virgin material production. It has a better overall ecological balance than glass and single-use aluminum cans.
The launch of Al Ain Water’s 100% rPET bottle comes in line with MoIAT’s recent ministerial decree regulating the manufacturing and trade of recycled plastic water bottles.
Al Ain, an Agthia Group brand, has a growing range of sustainably packaged bottled drinking water, including the Middle East’s first 100% plant-based water bottle.
Dubai, United Arab Emirates, 21st February, 2023 – Al Ain Water, the UAE’s leading water brand announced today, at Gulfood, the launch of its new water bottle, which is made of recycled polyethylene terephthalate (rPET). This new 100% rPET bottle is the first to be locally produced by a UAE brand.
PET is a highly recyclable plastic material, and when recycled it becomes rPET, a strong, durable and infinitely recyclable material that is commonly used for packaged foods and drinks. Once reprocessed, rPET can be used to make new plastic bottles or other items. It supports the recycling industry, saves energy, resources, and diverts these plastics from landfills. According to Global Standards, rPET generates 75% less of CO2 emissions and requires less energy compared to virgin material production and has a better overall ecological balance than glass and single-use aluminum cans.
Alan Smith, Chief Executive Officer, Agthia Group, said “Plastic is a significant resource if repurposed and reused appropriately. We have been in active conversations with the UAE government and other stakeholders to develop a system for the collecting, recycling, and reuse of PET-based packaging. We are delighted that these efforts are bearing fruit and today Al Ain, Agthia’s flagship water brand, is pioneering this initiative by introducing a 100% rPET bottle to the market and is actively supporting UAE’s transition towards a circular economy.”
“Sustainability is increasingly influencing the purchase decision in the UAE. With growing awareness, consumers are looking for ways to reduce their environmental footprint and search for products that help them in achieving this. The fact that Al Ain is the first UAE water brand to fill this gap in the market is a true testament to its market leadership. A universally essential commodity, such as bottled water, delivered in sustainable packaging can have a substantial influence on reducing plastic waste in the UAE, contributing directly to the UAE’s efforts to reach Net Zero by 2050, particularly during the Year of Sustainability.” he concluded.
Al Ain Water has a growing range of sustainably packaged water bottles including the Middle East’s first 100% plant-based water bottle that is completely biodegradable and compostable within 80 days. Since its launch in 2020, demand for Al Ain’s Plant Bottle has risen 75% year-on-year among its business customers, particularly in the hospitality and F&B sectors, which shows huge demand in the UAE for products with superior sustainability credentials.
The launch of Al Ain Water’s 100% rPET bottle builds on an MOU signed between Agthia Group, Veolia Middle East subsidiary Repeet and environmental management group Bee’ah. The MOU accelerates PET collection, recycling and rPET manufacturing, in line with Ministry of Industry and Advanced Technology’s (MoIAT) recent ministerial decree regulating the manufacturing and trade of recycled plastic water bottles.
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About Al Ain Water
Al Ain Water is the UAE’s leading bottled water brand.
Al Ain Water is produced by the Abu Dhabi based Al Ain Food & Beverages PJSC, an Agthia Group company, which is one of the region’s leading food & beverage companies. It has a proven track record of delivering high quality products since 2004. With a strong heritage of purity and natural goodness, Al Ain Water is recognised as the preferred brand of choice among consumers across the UAE and has a portfolio of products that are available in various bottle sizes and include:
- Al Ain Regular (also available in glass bottles)
- Al Ain Zero
- Al Ain Bambini
- Al Ain Plus (with Vitamin D)
- AL Ain Zero (the only Ph-neutral, sodium-free, regulatory-approved water produced in the UAE).
- Al Ain Water in plant-based bottle (available to business clients only)
Agthia Group is a leading Abu Dhabi-based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol “AGTHIA”. Agthia Group PJSC is part of ADQ, one of the region’s largest holding companies with a broad portfolio of major enterprises spanning key sectors of Abu Dhabi’s diversified economy.
The Company’s assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. Agthia offers a world-class portfolio of integrated businesses providing high-quality and trusted food and beverage products for consumers across the UAE, GCC, Turkey, and the wider Middle East. More than 11,000 employees are engaged in the manufacturing, distribution, and marketing of various products in categories such as Consumer Business (Al Ain Water, Al Bayan, Alpin Natural Spring Water, Ice Crystal, VOSS, Al Ain Tomato Paste, Al Ain Trading Items); Snacking (Al Foah, Yoplait, Al Faysal Bakery & Sweets, BMB, Abu Auf); Proteins and Frozen (Nabil Foods, Atyab, Al Ain Frozen Vegetables); and Agri-Business (Grand Mills, Agrivita).
For more information, please visit www.agthia.com or email us on email@example.com