Food Tech Start-up Connects Commercial F&B Suppliers to Consumers with B2C Buying Platform: Watermelon Home

Food Tech Start-up Connects Commercial F&B Suppliers to Consumers with B2C Buying Platform: Watermelon Home

Pioneering B2B e-Procurement Platform, Watermelon Market Evolves with Customer Driven B2C division

App brings restaurant-quality products, bulk buying, and grocery savings to households

February 2023 – Dubai, UAE: E-procurement platform Watermelon Market, introduces, Watermelon Home – a B2C marketplace app connecting consumers with food suppliers across the UAE previously only accessible to commercial operators. Developed by industry and tech professionals, the Watermelon Home solution facilitates access to restaurant-quality products and attractive pricing through bulk buying resulting in grocery spending savings. 

Encouraging consumers to ‘cut out the middleman, buy from the source,’ Watermelon Home fosters direct engagement with restaurant quality suppliers on a user-friendly, accessible platform – a first in the region. Minimum order volumes and quantity vary across suppliers with direct delivery often within 24 hours. Access to industry-grade producers including; Waynik by Safco, Global Beverages FZC LLC, Aramtec, Asaadi Supermarket and Golden Loaf Bakery, will allow consumers to add a professional element to their home cooking.

Having successfully launched an all-in-one industry solution to simplify inventory management for F&B commercial suppliers and outlets with Watermelon Market, entering the B2C market was always a part of the firm’s plans.

“As someone who has built a career around F&B, consumer interest for restaurant grade products has always existed. However, obtaining the goods often fell to consumers, making the process intricate.  We saw the need for a trusted, transparent and verified network to connect suppliers directly with consumers. With our team’s collective background within the industry and across evolving technology, we were well-positioned to create a stellar product and fill a gap within the space,” said Omar AlShamsi, CEO, and Co-Founder, of Watermelon Market.

Aligning with market shifts and with an influx of artistic and talented food-forward social media feeds, consumers want the same products as their favourite restaurants to use at home. Watermelon Home both addresses and meets this need with a simple easy-to-use solution.

The Watermelon Home app is free and available for download for IOS and Android.


About Watermelon Market 

Founded in April 2021, Watermelon Market is a food tech start-up eProcurement platform catering to restaurants and suppliers across the Middle East. Designed in-house, the all-in-one solution, contains a full management tool, marketplace, and POS system that simplifies the needs of its customers. The platform can be used via web browsers or through the app.

Headquartered in the UAE, the firm has plans to expand across the GCC in Q4 of 2022.

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