JAEGER-LECOULTRE PRESENTS ‘WALK INTO THE DAWN’,

A BEAUTIFUL NEW CAMPAIGN STARRING ANYA TAYLOR-JOY

Celebrating femininity, Jaeger-LeCoultre’s new ‘Walk into the Dawn’ campaignfeatures Anya Taylor-Joy in a dreamlike ode to the Rendez-Vous Dazzling Shooting Star. Walking into the dawn elicits the steps that bring us closer to realising our dreams – the dreams that we may wish upon a shooting star.

In an evocative new video and series of photographs, Anya tells a story without words, in a dance sequence of lightness, elegance and swirling movement that echoes the flight-path of the shooting star across the dial of the watch.