Intersec Attracts International Global Leaders

  • Close to 1000 exhibitors from over 120 countries will exhibit 10000 products
  • Regional growth of security market is driving international interest

Dubai, UAE: The world’s most advanced security, fire and protection solutionsacross the entire value chain will take centre stage in Dubai this month, with leading products from around the world set for unveilings at Intersec, the world’s leading trade fair for the industry which runs at the Dubai WorldTrade Centre from 17-19 January. Intersec will host exhibitors from all corners of the globe, in fact, around 70% of the industry’s global market leaders will be at Intersec 2023.

“It’s clear that the international appeal of Intersec continues to grow, driven by the incredible opportunities in the Middle East region,” said Alex Nicholl, Show Director at Intersec organiser Messe Frankfurt.“When you consider the predicted growth, driven by mega events, smart cities and regional government support, it is clear that Intersec is the ideal platform for the industry to come together.”

For the Fire & Rescue section in particular, one key exhibitor, a founding partner of Intersec 2023 will be NAFFCO – one of the world’s leading producers and suppliers of top-tier firefighting equipment, fire protection systems, fire alarms, security and safety engineering systems worldwide.French giant the Leader Group will be at the show demonstrating a breakthrough range of technology-led equipment for safety, security and firefighting operations and personnel, including victim search apparatus such as seismic and radar life detectors and stability protection equipment for responders.

Commercial & Perimeter Security will feature companies such as Traka, part of ASSA ABLOY Global Solutions from the UK, a global leader in intelligent management solutions for keys and equipment, as well as wireless electronic locking and access control smart solutions global provider Salto. Also within the Commercial Security sector will be South Korea’s IDIS, which will reveal its latest software and deep learning technologies for surveillance, NDAA-compliant Edge-AI enabled cameras and recorders, and a new range of advanced and highly accurate edge AI dome and bullet cameras with IDIS Deep Learning Engine processing to reduce false alarms associated with conventional video analytics. “The new models mean faster detection, classification, and identification, with event alerts enabling a rapid and proactive response, strengthening security and safety, and improving the efficiency of control room monitoring and manned guarding operations,” explained Dennis Choi, General Manager, IDIS Middle East.

In addition, IDIS is looking to new products to build its Middle East & North Africa (MENA) market share enhanced by its new office in Turkey and an Intersec-inspired relationship with Saudi Arabia’s G4S Almajal, which led to its biggest regional project to date.

Homeland security is dedicated to products and solutions for Homeland Security, Law Enforcement, Border, Airport, and Maritime Security. Exhibitors in this section will include strategic sponsor the National Security Services Company (SAFE), from Saudi Arabia, alongside Singapore-based global technology, defense and engineering group ST Engineering and leading developer and manufacturer of metal detectors for security applications Garrett from the US. In addition, AGMC, one of the largest importers for the BMW Group in the Middle East, will be participating for the first time at Intersec and plans to launch four police bikes and two armoured cars.

The Safety and Health sector will be divided into environmental,

industrial, and public health and safety, with representatives including Carrington Textiles, the largest producer of workwear fabrics in the UK, producing over 55 million metres of fabric annually, and exporting to more than 80 countries worldwide; alongside exhibitors from around the globe such as Abdulshakoor Abdullah Algarawi General Trading from Saudi Arabia, Kivanc from Turkey, Arvind Limited from India, and the Royal Society for the Prevention of Accidents (ROSPA) from the UK.

Cyber Security will host cyber solutions, experts, from national leaders to public & private sector professionals, from cyber connoisseurs to advisors, and cyber economists to corporate buyers.NX Digital Technology, a leading Artificial Intelligence & Cybersecurity service provider in the Middle East will be exhibiting in this sector as well as FM Approvals from the USA. Dubai Electronic Security Centre (DESC), the Official Government Partner of Intersec 2023, will be will be hosting a Cybernode initiative, a unique cybersecurity awareness session developed in partnership between DESC and Thales, while Israel’s Cellebrite will demonstrate digital intelligence solutions which collect and review investigative analytics and provide investigation and evidence management.

“Technology is redefining the entire security and firefighting industries and promises a safer world for us all with Intersec being at the forefront of showcasing developments which will change how these important sectors operate,” added Nicholl.

Up to 40,000 security, emergency response, safety and cybersecurity professionals are anticipated to attend Intersec 2023 – the 24th in the series – in addition to delegations of Civil Defence representatives, including Director Generals, from around the region, including other Emirates such as Abu Dhabi and Sharjah, as well as Saudi Arabia and other locations within the GCC. The full exhibitor list at Intersec 2023 underscores the importance of the exhibition to all five key sectors across the entire value chain and is available on the website.


About Intersec

Intersec is the world-leading emergency services, security, and safety event that will take place from 17 – 19 January 2023 at Dubai World Trade Centre (DWTC) and will be staged under the theme of ‘Uniting the World’s leading industry specialists for the safety & security of future generations.’ It will unite the global security industry and accelerate conversations to explore strategies and source technologies for the challenges faced by global security leaders and professionals promoting bilateral trade, commerce, and innovation across borders.

For more information, please visit our website.

Background information on Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress, and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre-pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields.

Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt

(60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Hypermotion Dubai, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East. In the 2021/22 event season, Messe Frankfurt Middle East exhibitions combined featured 2,394 exhibitors from 53 countries and attracted 83,124 visitors from 116 countries.

For more information, please visit our website.

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