HUAWEI Mate50 Pro: XMAGE – The Dawn of a New Era

HUAWEI Mate50 Pro: XMAGE – The Dawn of a New Era

With testimonials from regionalphotographers extol its performancethe new HUAWEI Mate50 Pro  is a shopping season hit among UAE consumers


Dubai, UAE – 23.12.2022Huawei Consumer Business Group has announced the success of the HUAWEI Mate50 Pro pre-order sales in the UAE hitting 150% of its predecessor, the HUAWEI Mate 40 Pro. This success highlights a strong come-back for the brand and continuous interest among consumers in the UAE for Huawei’s advanced, high-quality flagship smartphones with ultimate camera and aesthetic design. The new HUAWEI Mate50 Pro returns with a major step forward in smartphone aesthetics, thanks to the symmetrical Space Ring Design. The HUAWEI Mate50 Pro also packs an Ultra Aperture XMAGE Camera, which boasts the first-ever 10-scale adjustable physical aperture and most versatile photography capabilities ever seen on a HUAWEI Mate smartphone. In terms of performance, the HUAWIE Mate50 Pro is armored by the ultra-reliable “Kunlun Glass” which boosts drop resistance by 10 times . These robust features are enhanced by futuristic Super Device and EMUI 13, which debuts on the HUAWEI Mate50 Pro, and offers world of opportunities with Huawei Mobile Service and favorite apps from AppGallery.

Mobile photography has taken over the world;peopleare constantly documenting their lives with their smartphones. And brands continue to bein the race for the widest field of view, the biggest sensor, or the strongest low-light capability. Given these, we mightthink we have arrived at the pinnacle of mobile photography innovation. But have we? Enter XMAGE, a new in-house imaging brand representing the epitome of Huawei’s technical expertise in mobile photography. Debuting on theHUAWEI Mate50 Pro, the XMAGE system results fromyears of R&D spanning seven research centres and eight research fields across the globe. Built on the pillars of the optical system, mechanical structure, imaging technology and image processing, the innovative systemallow for meticulous colour reproduction and lighting effects that are secondtonone.

Its RYYB ultra-sensing imaging unit replaces green pixels in the photosensitive sensor with yellow super pixels, increasing the light intake by 40%[1]. Image algorithms have also been upgraded by adopting an XD Fusion Pro ultra-HD image engine and computing optics that exceed physical limits for clearer and more detailed images.

The new HUAWEI Mate50 Pro’s  with the ultimate Ultra Aperture XMAGE camera is a shopping season hit among UAE consumers, with pre-orders exceeding previous Mate series in the UAE shows a strong potential of consumer tech-market in 2023. This success highlights a strong come-back for the brand and continuous interest among consumers in the UAE for Huawei’s advanced, high-quality flagship smartphones with ultimate camera and aesthetic design. Huawei has seen a strong finish line of 2022 in the region with the launch of its much-awaited flagships HUAWEI Mate50 Pro, and announcement of 7th yet the largest Huawei Experience Store in the UAE, that opened its doors in City Center Deira – Dubai.

Huawei has come back this year with a strong start by launching the very first flagship devices of 2022 – HUAWEI P50 Pro and HUAWEI P50 Pocket, and continued bringing its latest innovative products to the UAE consumers, such as foldable HAUWEI Mate XS 2, it is first wearable with ECG monitoring – HUAWEI Watch D, and more. The comeback of the popular HUAWEI Mate smartphones made waves across markets, especially with the announcement of the HUAWEI Mate50 Pro in Chine in September 2022. As the first country to launch the phone, sales figures from China looked impressive. In many stores, the HUAWEI Mate50 Series, especially the HUAWEI Mate50 Pro, has been sold out immediately after the launch.

Listen to what photographers have to say about Ultra Aperture XMAGE Camera

“Having a variable aperture camera gave me great flexibility while shooting as it gives precise control over the depth of field. Moreover, the f1.4 aperture of the main camera is indeed a game-changer for nighttime photography. The HUAWEI Mate50 Pro also impressed me with its dynamic range. Pictures of sunsets and backlit subjects came out with pleasing shadows and highlights” — Mahmoud Essam

Industry’s first adjustable physical aperture of 10 sizes for flexible depth of field

Photographers care a great deal about the aperture because aperture adjustment is key to capturing images with the right details.It lets you control how much light you let in, making a huge difference when shooting in low-light conditions. It also determines the depth of field of your photos.

HUAWEI Mate50 Pro is the first smartphone to feature a primary camera lens with an adjustable physical aperture of 10 sizes, representing a quantum leap in smartphone optical design.In ‘Professional’ mode, experienced users can precisely control the opening and closing of the aperture blades between 10 sizesfrom f/1.4 to f/4.0. Whether you want to use a shallow depth of field for portrait shots or keep a larger area in focus for scenic shots, the camera will meet all your needs.If you’re at a music festival indulging in your favourite artists’ performance but want to capture the dream moment at the same time, the‘Auto Mode’is perfect for you.

Ultra Aperture Camera with the largest f/1.4 aperture for brilliant pictures in neon-lit nightscapes

Enjoying the sunset at the beach? Use your HUAWEI Mate50 Pro to capture this perfect moment! Its 50MP Ultra Aperture Camera takes 24%[2]more light,⁠ thanks to the ultra-large f/1.4 aperture and RYYB sensor, working seamlessly with the XD Fusion Pro image engine to keep brightness and contrasts pristine. If you want to take mesmerisingpictures of shining bright lights in the city, the HUAWEI Mate50 Pro has you covered. ‘Super Night’ modelets you take pictures that do justice to any neon-lit nightscape.

Breathtaking bokeh effects for stunning portraits

HUAWEI Mate50 Pro features an ultra-large physical aperture primary camerathat works in tandem with portrait segmentation computing capabilities to apply optical-level background blurring. Compared to other cameras that rely solely on algorithmic blurring, the blurring effect here will look more natural. The subject taken by the HUAWEI Mate50Pro stands out more from its surroundings, with smooth skin and natural skin tone.

Imagine sitting across your loved one on a date night and just being simply in awe of the beauty you’re seeing. Now is the time to whip out your HUAWEI Mate50 Pro to capture a close-up of this captivating charm so you won’t lose this moment. If you’re hanging out with friends or celebrating special occasions in a group, the small and medium apertures can be used to capture images close-up or from a distance so that everyone in the photo care captured in clarity.

The futuristic tech flagship smartphone

The HUAWEI Mate50 Pro is a phone that lives up to the legacy of HUAWEI Mate smartphones.The new smartphone inherits the iconic Symmetrical Space Ring design but adds to it a luxurious touch of Clous de Paris.

The HUAWEI Mate50 Pro also features the innovative “Kunlun Glass.” It effectively improves the drop resistance of your phone by a whopping 10 times[3].The HUAWEI “Kunlun Glass” consists of 10 quadrillion-level nanocrystals, the result of composite ion strengthening, which makes it more resilient and drop resistant, as verified by the first-ever five-star glass drop resistance certification from Switzerland’s SGS. This makes the HUAWEI Mate50 Pro the first smartphone to ever achieve this certification. The performance has also improved by leaps and bounds, and the phone also brings with it a seamless user experience of the all-new EMUI 13 and Super Device.

A world of opportunities with HMS and favourite apps from AppGallery

The HUAWEI Mate50 Pro comes pre-installed withAppGallery – the third-largest app marketplace in the world. Users can easily navigate, explore, find and download a wide range of high-quality apps using AppGallery. As part of Huawei’s expanding ecosystem, AppGalleryemphasises privacy, providing enhanced security and a unique, intuitive user experience.Also, AppGallery is celebrating its fourth anniversary in the region.

The new HUAWEI Mate 50 Pro in Orange Vegan Leather, Silver and Black with Kunlun Glass  is available in the UAE at a price of 3999 AED  with gift package worth AED 760 (Pay AED 100 get the new HAUWEI FreeBuds 5i saving AED 229, 12 Months Multi-Countries Warranty Service (Multi-Country Support), 3 Months Extension Warranty (Multi-Country Support), HUAWEI Music 6-months VIP, HUAWEI Video+ 6-months VIP, HUAWEI Mobile Cloud 200GB 3 months).

-end-

About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: http://consumer.huawei.com/ae-en/


[1] Data is based on Huawei Lab test results.

[2] Compared to HUAWEI Mate 40 Pro. Data is based on Huawei Lab test results.

[3]. Data comes from Huawei Labs.

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