HONOR rebuilds its presence in the Middle East market

HONOR rebuilds its presence in the Middle East market

Comes back stronger as a fully independent brand competing with the key players in the industry

Dubai, 19th December 2022: Global technology brand HONOR celebrated its second anniversary this year. In the world of tech, it marks as a memorable day as its the rebirth of the legendary brand which strikes a positive comeback to the smartphone market. After its separation from the parent brand Huawei, HONOR has begun its own journey with the goal of becoming a premium technology brand and lead by example. It developed its own image from a tech brand focusing on the youth market to a leading global provider of smart devices and a premium brand committed to developing technology that empowers people around the globe to go beyond.  Additionally, the return of Google Mobile Services to HONOR’s smartphones made a huge difference in the global markets and it was clear that HONOR is setting to make a huge comeback.

HONOR’s vision after independence and its path to success was pioneering and inspirational, where significant progress has been made in a short period of time despite challenges that seem to be on the horizon at that time. It managed to tackle all the obstacles and return stronger than ever by putting its core values – consumer-centric, strivers-oriented, simplicity and efficiency, openness and innovation, and the pursuit of excellence – into reality.

Talking about the new HONOR, Mr. Mafeijian (Mr. House) GCC Country Manager of HONOR Device Co, Ltd said “Previously, HONOR was a leading tech brand for global youth, HONOR now aims to become a leading global provider of smart devices that enables a smart life across all scenarios and all channels, for all people, creating a new intelligent world for everyone. To achieve this, we are upgrading our product portfolio and internal operations to offer products specifically designed for high-end and general users. We aim to have a comprehensive portfolio catering to different price ranges.” He added, “Customer service and quality is an important focus for us, HONOR always strives to provide the best experience across product, service, and purchase for all consumers with the belief that good products speak for themselves.”

2021 was an exciting new chapter for HONOR with the successful global launch of HONOR 50 in more than 40 markets. HONOR began 2022 with the debut of their very first foldable flagship Magic V in China, which features an iconic design and breakthrough innovations for this novel category. HONOR this year defined its product line-up of smartphones into three categories solving users’ paint points and bringing them best-in-class products based on the consumers’ demand. The HONOR Magic Series, HONOR N Series and HONOR X Series challenges industry benchmarks with flaghship level features.

This year HONOR introduced the flagship HONOR Magic Series with an aim of delivering the best-in-class technologies, the latest breakthroughs in camera capabilities and AI technologies. The HONOR N Series smartphones – on the other hand – are well-known of their iconic dual-ring design, along with the advanced enhancements across the camera, performance and SuperCharge. The budget series – HONOR X Series is a real testimony of the brand’s dedication to provide innovative technologies, durable devices at an affordable price point and with the highest quality.

HONOR has developed cutting edge technologies for building out platforms across areas in performance, structure, design, camera, telecommunication, charging. HONOR also owns capabilities in crucial technologies such as GPU Turbo, Link Turbo, multi-camera photography, and navigation. Relying on global leading R&D and innovation capabilities, HONOR has 7800+ R&D staff, 6 R&D centers, and 100+ innovative laboratories. The number of new patent applications is 300+ per month.

Along with its innovative approach, moving forward the brand has a vision of openness, collaboration, and contribution to a connected future. The brand has developed strategic collaborations with global supply chain partners and established over 30 partnerships with leading suppliers including AMD, BOE, Qualcomm, Micron, Microsoft, MediaTek, SK Hynix, Samsung, etc.

Strong Focus on Service and Quality

Speaking about customer care, HONOR attached great importance to providing its consumers the best-in-class customer service. Currently, HONOR owns 3,000+ service centers, 9 regional call centers, providing premium and efficient services to customers in over 100 markets. The service provided at the center include internal & external repair, general maintenance, inspection & examination of HONOR smartphones.

HONOR insists on building quality in the process, and the company has set strict standards at each stage of the product development process, with more than 600 quality standards covering all aspects of product design, development, materials, and manufacturing. Every HONOR smartphone is subject to strict quality controls and must pass over 400 product tests and over 20[1] global certification standards before launching.

The positive performance of the brand in the past two years can be attributed to brand loyalty among customers, as well as R&D capabilities. HONOR is poised to become a strong competitor in the market by offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, enabling people to become a better version of themselves.

Global Achievements

This year in Q3 2022, HONOR took the IFA convention stage for the first time since its independence and won 35 awards. HONOR 70 won 21 awards in various categories, including EISA BEST BUY SMARTPHONE 2022-2023 award. A great number of global leading tech media have rated HONOR 70 as “Best of IFA”. HONOR Pad 8 took the Best of IFA award from the world-famous music and entertainment magazine Billboard.

Additionally, the brand received strong industry recognition with its first global flagship launch at MWC 2022. HONOR took home 29 Best of MWC awards, including 19 for the HONOR Magic4 Series. The awarding of Magic4 Series as “Best of MWC” shows that the industry and media recognize HONOR’s new flagship as a serious contender in the premium space. Featuring an industry-leading mobile imaging system, the HONOR Magic4 Ultimate has also entered the DxOMark smartphone camera rankings in 1st place.


HONOR is a leading global provider of smart devices. It is dedicated to creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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[1] The specific number of product certifications may vary by product line.

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