SHEIN ANNOUNCES WINNERS OF ITS FIRST-EVER INFLUENCER FASHION CONTEST IN THE MIDDLE EAST
Dubai, UAE; 29 November 2022: SHEIN, the global online retailer of fashion, beauty, and lifestyle products, today announced the winners of its first-ever Middle East influencer contest to celebrate the region’s rising fashion stylists.
Eight leading regional influencers were tasked with capturing the season’s latest trends by styling dynamic outfits from SHEIN’s all-new womenswear collections, “Gentle Mode” and “Elegance Revival”.
Following more than 27,000 public votes, the competition culminated in a glittering awards ceremony and a spectacular runway showcase. Top honors were presented to @hebaaldurri, @shorouq__1, @arwanasr, and @sugar19s by renowned TV and social media personality Noha Nabil, winning the Popularity Award. The ceremony also featured outfits styled by runners-up and Fashion Icon Award winners: @aldanahbeauty, @leenmarjan, @saraamrani_official, and @mshael.sh, in recognition of their individual style, personality, and self-expression through fashion. A special segment by internationally acclaimed stylist Sarah Ruxton brought the event to a thrilling close.
The first round of the competition demonstrated various looks from SHEIN’s “Gentle Mode” collection, combining Korean layering techniques with fishtail hem designs across two capsule series, “Street Chic” and “Korean Elegance.”
The second round of the competition presented retro looks from SHEIN’s “Elegance Revival” collection, themed around “French Elegance” and “Elegant Party”. Classic French styles incorporated items like houndstooth suits, square-neck velvet dresses, and wool knitted pieces. All looks from the collection showcase the diversity of outfits available, that allow everyone to wear SHEIN like a model – whether on the runway or for the day-to-day.