Mall of the Emirates hosts immersive theatrical performance for UAE National Day
- The Arabic theatrical performance, titled “Watan”, will immerse visitors into the past and future of the UAE at the mall’s cultural hub, Zeman Awwal
Dubai, United Arab Emirates, November 24 2022: In celebration of UAE National Day, Mall of the Emirates is hosting a unique immersive Arabic theatrical performance for visitors on November 26 which will take the audience through the past and future of the UAE.
Titled “Watan”, to signify “homeland” in English, the performance is brilliantly executed by the renowned performing arts company Adwar and directed by Hami Bakkar. With an all Arab cast, it will lead the audience on a journey through the past and future of the UAE, narrating the universal tale of the human spirit, sacrifice, will and dedication.
The performance will be held at the mall’s unique cultural space, Zeman Awwal and is in a unique immersive format, interacting with the audience and using the space in new and innovative ways. Newly opened during the 50th National Day celebrations last year, Zeman Awwal’s nine-district cultural space is hosting plenty of activities the entire month of November to celebrate UAE National Day through the nation’s heritage. Programme includes exciting workshops, contests, markets, and a partnership with the Emirates Youth Symphony Orchestra (EYSO). The entire mall has also been turned into a living museum, telling the success stories of UAE achievers through striking art installations.
The mall’s collaboration with Adwar brings performance-based arts into the community which it serves, allowing a new audience to journey through this cultural experience.
Adwar is a highly respected performing arts organisation, offering enrolment classes for acting and performing arts in English and Arabic. These include theatrical performances, public speaking, junior leader programmes and storytelling, and a wide range of cultural and awareness workshops.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 45,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 420 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
Please follow us on