Safe Travel & Services joins with Amadeus to elevate its customer service offering with latest travel solutions 

Safe Travel & Services joins with Amadeus to elevate its customer service offering with latest travel solutions 

Dubai, UAE: Amadeus, a leading global technology provider for travel industry, has signed technology partnership agreement with Safe Travel & Services, one of leading travel agencies in UAE. The travel company provides comprehensive range of services for individual travelers, corporate clients, and groups from and to the UAE, including customized packages and visa services. 

Under the agreement, Safe Travel & Services and its customers will benefit from various Amadeus products and solutions. These include Amadeus Online Suite, an omni -channel e-commerce solution to expand online presence and deliver a

 wealth of quality tailored content; Business Management Platform, incorporating various solutions such as robotic ticketing tools and sales data management systems to support pricing, analysis, and ticketing automation through a single platform. 

Also included in portfolio is Amadeus All Fares Plus, which helps agents find best air deals by comparing multiple content sources, including NDC-enabled content, and Amadeus B2B Wallet to offer payment options.  

Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, said: “With travel gaining momentum as more countries open their doors to travelers, we are committed to supporting Safe Travel & Services in rapidly finding the best air deals for its customers and providing a seamless end-to-end travel payments solution offering greater choice, reach, and orchestration.” 

Raed Baidas, General Manager of Safe Travel & Services, said: “To address challenges of the modern tourism industry, we know that planning, developing, and adapting to evolving needs of the market is key to our success. Adopting Amadeus’ latest technology solutions will help us realise our ambitions and position us strategically as we strengthen our customer relationships and take our value-offering to the next level.” 

As the travel ecosystem evolves, the industry is ready to upgrade and enhance systems and processes and have in place the tools to meet customer demands and expectations.   

Caption for the photo:  (Middle) Ernesto Sanchez Beaumont – Managing Director, Amadeus Gulf, (Second Left)  Raed Baidas, General Manager of Safe Travel & Services along with Amadeus Gulf Sales team Abu Dhabi.


About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways. We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. In 2019, we helped connect over 1.9 billion people to local travel providers in over 190 countries. We are one company, with a global mindset and a local presence wherever our customers need us. Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys. Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company has also been recognized by the Dow Jones Sustainability Index for the last ten years. Website:  

About Safe Travel & Services Agency 

Providing comprehensive services for individuals and groups from and to the country, Safe Travel & Services was first established in 1982 by qualified professionals with vast experience in the travel and tourism industry. 

With professional guides, modern transportation, quality hotels, fine restaurants and other key vendors, the fully licensed first in class travel agency has more than 57 branches and locations across UAE to reach customers. As affiliate of United Al Saqer Group, Safe Travel retains utmost values of professionalism and reliability in meeting clients’ requirements.  

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