Arcadia founder returns to her roots with the launch of Edition 3
- Edition 3 – The Tribute Edition will feature a collection of three scents based on the region: oud, amber and musk
- During the launch event, which is open to everyone, Bentley will showcase the limited-edition Flying Spur W12, Dubai Skyline Edition, which forms part of the exclusive “Skyline’ collection developed by Bentley’s Mulliner Program
Dubai, United Arab Emirates, 3 November 2022: Critically acclaimed UAE-based perfumer Amna Al Habtoor, founder of fine fragrance brand Arcadia, has launched the company’s latest fragrance collection, Edition 3, which pays homage to the UAE and underscores her love for the country.
Following the stand-out successes of her debut fragrances, the much-anticipated Edition 3 – The Tribute Edition, will feature three distinct notes, including oud, amber and musk, each dedicated to a time within the UAE. Devotion, the oud-based scent, is devoted to those who have been here from the start; Eternal, which is amber-based, is a nod to those who have come and gone; while Sincere, which includes notes of musk, is an ode to those who have just arrived.
The launch of the latest edition, which takes place at Al Serkal Avenue, Warehouse 46, from Friday, 4, to Sunday, 6 November, is in partnership with Bentley Emirates, the event’s official partner and is open to everyone.
Visitors to the venue will be transported on a journey through the UAE, depicting the lineage of the country and the contrast between life then, compared to life now while underscoring how we are all connected.
Speaking ahead of the event, owner and creator of Arcadia, Amna Al Habtoor, said: “I have a deep-rooted passion for the UAE; it is my home, my past, my present and my future. It represents everything close to my heart.
“Through Edition 3, I have been able to convey many emotions using notes and scents that hold so many memories, whether of family or friends, both old and new. Edition 3 is my tribute to them.”
In a first for Arcadia, to accompany the perfume range, which includes 100ml, 15ml and gift set options, the company has launched hair mists of each of the scents, while a limited-edition merchandise range including hoodies, totes and notepads will also be available.
Bentley Emirates, the official dealer for the UAE market and official sponsor of the Arcadia – The Tribute edition event, will showcase a limited-edition model for the first time. The ‘Skyline’ collection, developed by Bentley’s Mulliner Program, features six limited edition models that pay homage to the UAE, with design cues inspired by the traditional and futuristic skylines of Dubai and Abu Dhabi.
To celebrate the unique model and what it represents, Bentley will be unveiling the Flying Spur W12, Dubai Skyline Edition. With the ‘Skyline’ edition, Bentley has created a car that serves as a timeless reminder of the UAE’s tradition, culture, vision and way of life.
The Edition 3 collection will be distributed through Arcadia’s flagship store in Dar Wasl in Dubai and marketed internationally online at www.arcadiabyamna.com. Prices for perfumes range from AED115 to AED650 plus VAT, while the limited-edition merchandise starts at AED90 plus VAT.
Arcadia by Amna is a fine fragrance brand under the umbrella of Mash Concepts LLC. Founded in 2015, it has since created ten unique fragrances as part of the Edition 1 line and eight fragrances in the critically acclaimed Edition 2, The Dark Series. 2021 marked Arcadia’s foray into home fragrances in the form of candles and incense. A pioneer in the region for breaking gender & cultural boundaries with unisex scents, Arcadia is a brand that creates artisanal scents using the most luxurious ingredients while being environmentally conscious and cruelty-free. Arcadia is making its way around the country and the world one scent at a time, offering an easy online shopping experience that ships internationally and is stocked in some of Dubai’s most prevalent shopping areas.
About Al Habtoor Motors | Luxury Division:
Part of the renowned Al Habtoor Group and established in 1983, Al Habtoor Motors is the official dealer partner for Bugatti Automobiles S.A.S., sole authorized importer for Bentley Motors and Pagani Automobili S.p.A.
Working with luxury brand, Bugatti, for over a decade in the U.A.E, Al Habtoor Motors has been Bugatti’s official dealer partner since 2006 and a Bugatti Service Partner of Excellence since 2013. Bugatti UAE is the brand’s most successful dealer in the world, and boasts the world’s largest showroom which sprawls over 240 square meters.
For seven consecutive years (2011 – 2017), Al Habtoor Motors held the title “Number 1 Dealer in the World” and regained that title in 2019. In 2018, Al Habtoor Motors was announced as the “Number 1 Dealer in the Region” by Bentley Motors.
In 2016 the company opened the world’s largest Bentley Motors showroom on Dubai’s Sheikh Zayed Road. In 2020, it launched a new state-of-the-art showroom in Abu Dhabi.
Delivering the highest standards of professionalism, quality and customer service, Al Habtoor Motors also has one of the largest aftersales facilities in the world located in Dubai Industrial City which services all of its prestige brands under one roof.