Silicon Central gears up for Dubai Fitness Challenge 30X30

Silicon Central gears up for Dubai Fitness Challenge 30X30

Over 300 participants expected for Silicon Central’s first indoor and in mall Family run on 5th November


Dubai, UAE: Silicon Central, Dubai’s new lifestyle destination is gearing up for its first indoor and in mall run for 600m, 1.5km, and 2.5km on 5th November at 7am to support the first community run of the Dubai Fitness Challenge 30×30, in collaboration with Dubai Sports Council.


The Silicon Central Family run, officially under the guidance of Dubai Sports Council is a unique event with free registration on until 4th of November and on day of event. Event will be held inside the new mall, welcoming families, and kids to participate and join to win AED 30,000 worth of prizes.


Dubai Sports Council is creating an awareness to cultivate healthy living among the community through this event which is professionally organized with statisticians, volunteers and members of the various government bodies.


Mr. Salim MA, Director Lulu Group said, “We are delighted to partner with Dubai Fitness Challenge to host this run which we hope will motivate and encourage people to gravitate towards a fitness focussed active and healthier lifestyle. At Silicon central, we are committed to playing a role to support the UAE’s goal to nurture healthy communities through sports activities. We look forward to seeing residents and visitors joining us at the starting line on the 5th of November.”


Silicon Central is considered a new landmark in Dubai, strategically positioned 12 km from the city-centre and 15 km from Dubai Airport in Dubai Silicon Oasis, the first eco sustainable district in Dubai focused on low carbon footprint, AI, and technology. Silicon Central is conveniently located near the Dubai Al Ain Road where more than 350.000 cars pass by every day and it aims to offer a host of new retail outlets to the nearby community of 400.000 people as well as students attending the universities in Academic City. The mall will have a grand opening mid-November 2022.




Press release issued on behalf of Line Investments by Coral Coast PR. For further information, please contact Verna on +971581544378 or


Media Boilerplate: Line Investments & Property L.L.C

Line Investments & Property L.L.C, the shopping mall development and management arm of the Abu Dhabi based Lulu Group International, oversees the operations of an impressive line-up of malls in the Middle East countries & India.  With extensive experience in retail business ventures across the GCC, the in-house manpower expertise take projects from concepts stage, sourcing strategic locations, design and development, as well as marketing and operating the projects in their portfolio. As leaders in the shopping mall sector offering full 360-degree retail solutions, Line Investments & Property LLC overlooks a dozen malls in various countries with numerous properties being planned in new cities and markets.


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