Matter is celebrating 10 years of creative excellence and growth

Matter is celebrating 10 years of creative excellence and growth

Dubai, United Arab Emirates; 19 October 2022 – Matter, a leading strategic branding agency that helps companies craft unique brand identities with maximum impact, has announced yet another milestone moment of celebrating 10 years in business.

Started in 2012 by Dina Aly, Magd EL Sherif and Mohamed Abbas, the award-winning agency has successfully developed the complete anatomy of a brand for over 300 clients across 12 countries.

Their tried and tested methodology heavily focuses on developing the purpose, positioning and personality of a brand that can engage and resonate well with the audience and to elevate brand reputation. The agency has worked with well-known international brands such as Unilever, Americana Group, HSA, Pepsico, Savola, and across a wide range of dynamic sectors including FMCG, Food & Beverage, Corporate, FinTech, Banking and Financial Services, to name just a few.

To commemorate the occasion, the agency hosted a “matter universe” themed event, inspired by their rich work, featuring some of the coolest entertainment acts, from sound and light performances to thrilling singers pumping up the evening.

Commenting on the milestone occasion, Mohamed Abbas – Creative Strategy Director -Managing Partner, Matter Branding, said “We are immensely proud of our ten-year track record of organic growth and sustained profitability while producing some coolest experiential branding  campaigns to deliver engaging, heart-touching, and captivating transformations of brands to help them grow with impactful and coherent messaging.”

In today’s day and age, a company’s overall brand identity is of significant importance as it gives much more insights into the services of the brand and the ethics it holds. It is noted that 60% of consumers avoid companies with logos that have weird or unappealing designs even if they have good reviews. Hence now it is vital for brands to keep up with the times and consider consistent branding services to elevate their identity and be on top of the mind for a consumer. Throughout the remainder of this year and for the upcoming years, through the hard work, passion, and dedication of our team members we will be able to help companies incorporate consistent branding to follow consumer evolution and find a favorable path to growth,” Mohamed added.

Matter is recognized as one of the most lauded and honoured branding firms in the Middle East region and has worked on building a compelling brand identity for international companies operating in the region, like Nestle or Wimpy as well as for homegrown brands such as Halan or Vezeeta. They have been recognized at various award ceremonies in the past such Egypt’s Entrepreneur Awards 2022 (Marcom Branding Category) and Egypt’s Entrepreneur Awards 2021 (Media & Advertising Category). Additionally, they have also won various awards and accolades for the brands they have teamed up with to raise their company profile and set them apart from their competition. Some of the recent award wins include Transform Awards MENA – Gold for Wimpy Revamp (Best Visual Identity in the Food & Beverage Category); D&AD Award for Nestle Mega Ice-cream (Brand Revamp & Packaging); A’Design Award for Pepsi KSA & Flo Water (Packaging Design); The Die-line Award for The Four Fat Ladies to name a few.

To know more about the services and solutions offered by Matter, please visit –


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