Improving Sustainability and Circularity of Plastics in the Middle East

Improving Sustainability and Circularity of Plastics in the Middle East

By Mark Porter, Global Head of Bain & Company’s Chemicals Practice and Raja Atoui, Partner, Bain & Company

As attention has focused on the problem of plastic pollution in the environment, governments and the private sector have taken steps to promote recycling and reduce plastic waste. These measures include phasing out certain single-use plastics and setting specific goals on plastics recycling. Targets vary by region.  But countries in the Middle East are taking significant action towards reducing plastic consumption. For example, in the United Arab Emirates, the government has banned single-use plastic bags to encourage utilizing reusable products.

Continue reading Improving Sustainability and Circularity of Plastics in the Middle East

INNOVATIVE PERFUME, AFNAN PERFUMES, CRAFTS EXPERIENCES IN THE ARTIFICIAL REALITY WORLD

INNOVATIVE PERFUME, AFNAN PERFUMES, CRAFTS EXPERIENCES IN THE ARTIFICIAL REALITY WORLD


Afnan Perfumes has developed an innovative retail space to launch their new collection: Historic. “We have created a digital space as an extension of our collection vision, providing perfumes lovers a different touch point to experience the brand and collection look, feel and experience.” – Imran Fazlani, founder, nose and managing director of Afnan Perfumes LLC.

Continue reading INNOVATIVE PERFUME, AFNAN PERFUMES, CRAFTS EXPERIENCES IN THE ARTIFICIAL REALITY WORLD