PBI Co., LTD and Capillary Technologies come together to build Cambodia’s robust conglomerate loyalty program

PBI Co., LTD and Capillary Technologies come together to build Cambodia’s robust conglomerate loyalty program

Dubai – September 14, 2022: Capillary Technologies today announced a long-term partnership with PBI Co., LTD to create a never-seen-before loyalty program for the luxury retailer’s large customer base. With its massive presence of 62 outlets, the group is now looking forward to strengthening, evolving and deepening its customer relationships thereby enabling a single loyalty solution across its premium brands. 

PBI Co., LTD and Capillary Technologies will be collaborating across 9 of PBI’s luxury fashion brands like Calvin Klein, TOMMY HILFIGER, CHARLES & KEITH, GUESS, etc. to create an omnichannel umbrella loyalty program that integrates all these brands with a single mobile app-based loyalty program. Entrusting Capillary’s robust Customer Data Platform to collate accurate customer data, it will procure a single view of each customer’s shopping patterns. By leveraging Capillary’s intelligent loyalty platform, the brand will create hyper-personalized engagement with customers and enable customers to earn and redeem rewards across these fashion brands. Ms. Ly Ing from PBI Co., LTD (Vice President) shares, “Understanding the needs of our customers and being enthusiastic of delivering the best customer experience, we are delighted to partner with Capillary Technologies, who will help us to align our business processes between sales, customer service, marketing and operations. We believe, that together with Capillary and our future newly designed loyalty program and app, we will deliver a great customer experience to our customers.”

The mobile app-based loyalty program is all set to digitize PBI’s customer loyalty journey. Elaborating further about the partnership, Aneesh Reddy (Executive Director and Co-Founder) adds, “We are thrilled to enter into The Kingdom of Cambodia and lengthen our stride in the region’s loyalty space. There is a lot of untapped potential in this market where companies are reimagining the traditional and transactional nature of loyalty programs. And to build this seamless digital transformation journey for the PBI Co., LTD, we will be leveraging our robust and intelligent customer engagement solutions.”


About PBI Co., LTD

PBI Co., LTD is a leading Cambodia-based retail and development company which is designed to cater to the needs of consumers in a developing economy like Cambodia. The company was founded in 2005 and has expanded its business by bringing international brands to local market. PBI Co., LTD owns and operates leading international franchise concepts in Cambodia including Coach, Michael Kors, ARMANI EXCHANGE, EA7, Tommy Hilfiger, Calvin Klein, GUESS, Lily, Adidas, CHARLES & KEITH and Pedro. Since the first retail store was opened in 2011, the company has continued its development and now operates 62 outlets in Phnom Penh, Sihanoukville and Siem Reap. Today, PBI Co., LTD is committed to deliver the best customer service with a broad variety of products and brands as well as continue improving business and social environment in country by providing studying and working opportunities for local population.

About Capillary Technologies

Founded in 2012, Capillary Technologies has a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia. Capillary Technologies offers end-to-end loyalty programs, a comprehensive view of consumers and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering a diversified product suite of end-to-end loyalty programs, across 30+ countries, Capillary Technologies works with 250+ brands as of October 30, 2021, including Shell, Tata, Asics, PUMA, Fossil, Hoya, Sephora, Domino’s Pizza and many more from verticals such as apparel, footwear, supermarkets, conglomerates, manufacturing and electronics, pharmacy and wellness, fine dining and QSR, luxury and jewellery, entertainment, oil and gas, travel and hospitality. With a massive reach of 875 million+ consumers and processing 1.97 billion+ transactions in Fiscal 2021, Capillary Technologies’ promoter i.e., Capillary Technologies International Pte. Ltd. has the backing of Swanland Investment ltd. (an affiliate of Warburg Pincus), Sequoia Capital India Growth Fund II Ltd., Avataar Ventures Partners I, and Filter Capital Fund I Ltd. Capillary Technologies has also been featured in multiple reports by Gartner and Forrester.

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