Ahead of Intersec Saudi Arabia, Consultancy Firm Forecasts Strong Growth and Market Transformation in Kingdom’s Fire & Rescue Sector

RIYADH: As Saudi Arabia looks to improve nationwide fire safety and industrial security regulations, the Kingdom’s demand for fire prevention and safety implementation systems is forecast to continue its upward trajectory during the next three years.

Market consultancy firm 6WResearch has forecast the Kingdom’s fire safety systems and equipment market – the largest in the GCC – will register 5.5 per cent compound annual growth by 2025, reaching a cumulative value of US$402m. Growth is being driven in part by government regulation of compulsory installation of fire safety, detection, and alarm systems in buildings and the recent strengthening of the remit of Saudi Arabia’s High Commission for Industrial Security (HCIS).

In August this year, Saudi Arabia’s higher authorities granted the HCIS – which sets policies overseeing security, safety, and fire protection for the Kingdom’s industrial sectors – increased powers to boost its efficiency. It means HCIS will now fully regulate policies governing security, safety, and fire protection in the petroleum, industrial, and service sectors. All facilities in these sectors can now only progress projects with the collaboration of the Commission.

“This will all result in increased demand for state-of-the-art systems and sector-wide training, which helps explain the 6WResearch forecast of a further upwards trajectory,” said Alex Nicholls, show director of Intersec Saudi Arabia, which runs from September 13-15 and is a key annual event in the Kingdom’s fire and emergency services, security, and safety industry.

“This all adds to the increased opportunities being held out to the fire protection and safety industries by the Kingdom’s plans to attract investments worth USD32 billion in the mining and mineral sector. This is expected to be achieved through nine new projects, including manufacturing facilities to produce steel plates for shipbuilding, electric vehicle batteries, and copper and zinc refineries, all of which are part of helping realise Saudi Arabia’s Vision 2030 objectives of making the mining sector the third pillar of the National Industrial Development and Logistics Program.”

The huge new potential of the Kingdom’s market is driving more sector-wide players to Saudi Arabia, as witnessed by the growth in Intersec Saudi Arabia, the fourth edition set to be held at Riyadh International Convention & Exhibition Centre (RICEC).

“This is shaping up to be our most comprehensive showcase to date,” said Nicolls. “We have received intense interest from the entire industrial eco-system, including key government leaders, agencies, and organisational heads.”

Intersec Saudi Arabia is witnessing growth across its six largest product categories: commercial; information; homeland; physical and perimeter security; police, fire, and rescue; and safety and health. Among the expanding exhibitor profile is Saudi-based security solutions provider National Security Services Company (SAFE), a strategic partner of the event

Though the international fire, rescue, safety, and security suppliers now have Saudi Arabia firmly in their sights, regional players believe they have a supply advantage as proximity to the Kingdom can enable them to counter the global supply chain challenges that have hampered their international counterparts.

UAE exhibitor National Factory for Safety and Security Products (NFSSP) plans to unveil its Hoods brand of tactical and safety footwear at Intersec Saudi Arabia and says it hopes to reap the benefit of its geographic accessibility to the Kingdom.

“Saudi Arabia is a hugely important market for us and is continuously growing,” said Majed Abdulaziz Ahmed Ateq Albakeri, CEO and chairman of NFSSP. “We see massive opportunities in the construction and oil and gas sectors. We estimate we can contribute around 200,000 pairs of shoes to the market in 2023 and grow 10 per cent over the next five years. Globally, many companies are facing issues and high costs in logistics, petrol, and other challenges when it comes to supplying the market. This makes our UAE-made shoes a great option for the Saudi and GCC markets. We are well-positioned, competitive, and our quality and technology are approved to European standards.”

Supply chain challenges will be among the topics addressed at Intersec Saudi Arabia’s Security Leaders’ Summit. Running for three days, the summit will bring together key government leaders, agencies, organisational heads, as well as world-class speakers, government stakeholders, policymakers, law enforcement, civil defence, and private sector players to define the future of security in the Kingdom.

“The Security Leaders’ Summit is a think tank for regional and international security industry players, who will gain key leader’s security perspectives on Saudi Arabia’s Vision 2030,” added Nicholls. “These insights will enable all parties to better prepare to meet the Kingdom’s security needs for the next decade and more.”

Intersec Saudi Arabia is organised by Al Harithy Company for Exhibitions (ACE), Saudi Arabia’s leading event organiser, and is licensed by Messe Frankfurt Exhibition GmbH, one of the world’s largest exhibition organisers.

More information for Intersec Saudi Arabia is available at www.intersec-ksa.com.

-ENDS-

Safety, Security & Fire: cluster competence of Messe Frankfurt

Safety and security are increasingly important basic needs and, therefore, stand for a growing global market. With thirteen trade fairs, conferences and forums around the world, Messe Frankfurt brings together demand and supply worldwide with progressive, connected products, applications and services focusing on commercial security and the protection of buildings, spaces and people. The Safety, Security & Fire business cluster offers access to the dynamic markets of the Arabian Peninsula, Asia, Europe and South America. Information is available at: www.technology.messefrankfurt.com/safety-security-fire

Background information on Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre-pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields.

Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt

(60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Hypermotion Dubai, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East. In the 2021/22 event season, Messe Frankfurt Middle East exhibitions combined featured 2,394 exhibitors from 53 countries, and attracted 83,124 visitors from 116 countries.

For more information, please visit our website at www.messefrankfurtme.com

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