* Dominating the global juice market with more than 300 stores across 16 countries, trendy and health-conscious brand opens flagship store in Dubai Design District today along with another one in Mall of the Emirates

* UAE set to welcome 10 Joe & The Juice stores by 2024 with third outlet at Barsha’s Galleria Mall on September 27

Dubai, UAE; Sep 6, 2022: Dubai residents can now enjoy Joe & The Juice’s freshly prepared coffee, shakes, juices, and sandwiches, as the Danish concept brand officially opens its doors across two locations in Dubai today. The 154-cover flagship store at Dubai Design District (D3) has an indoor seating area as well as an outdoor terrace with views overlooking Burj Khalifa.

Joe & The Juice’s second outlet at Mall of the Emirates also opened its doors this morning, with a third chain set to open at Galleria Mall in Al Barsha on September 27. Considered one of the fastest-growing F&B brands in the world with a cult following of urban trendsetters, creative thinkers, and even royal family, the Copenhagen-born global coffee empire is set to take the UAE by storm with three new store openings in the same month.

Led by Lavoya, the new trendsetting premium restaurant operator based in the UAE, the sustainability-focused juice bar and coffee shop will cater to health-conscious customers who like to focus on experiential dining. Offering an incredible array of fresh juices, healthy shakes, and coffee options, the edgy franchise has quickly established itself as a go-to outlet of choice for a younger, stylish customer base.

Joe & The Juice is known to create an inclusive culture and a strong sense of community, which will reflect through the interior design of its UAE stores, replicating the brand’s classic lifestyle concept that emanates a vibrant, uplifting environment encouraging customers to meet, eat, and enjoy life.

The expansive menu includes a full range of healthy food and juice options that are always made to order, never pre-packaged, and with a commitment to high-quality, sustainably sourced ingredients. Signature shakes include the Power Shake (made with strawberry, banana, and vanilla milk), and four vegan shakes include the Instagram-favourite Blue Magic (made with blue spirulina, avocado, protein, dates, lemon, and oat-coconut).

Joe & The Juice is known to dominate the juice market, and rightly so: The menu has more than 14 options of wholesome juices, including global favourites, Joe’s Green Mile (made with broccoli, spinach, avocado, lemon, and apple) and Go Away Doc (made with carrot, ginger, and apple).

Menu highlights include salad bowls, breakfast bowls, plant-based options, and a variety of sandwiches such as the signature Joe’s Club (chicken, avocado, and vegan pesto) and Spicy Tuna (tuna mousse, jalapenos, and vegan pesto), in addition to vegan options such as the Green Bowl and Avocado Sandwich (avocado, mozzarella, tomato, vegan pesto).

Those who need a caffeine-kick in the morning or afternoon can choose from an extensive menu of hot and cold drinks, with premium blends and coffee beans sourced from Uganda and Guatemala. Global favourites include Joe’s Iced Vanilla Latte and Iced Matcha Latte, perfect for a hot summer’s day.  

A first for the brand, Joe & The Juice will have an in-store retail section in addition to a dedicated section on the website, where customers can purchase its famous branded merchandise including reusable cups, coffee capsules, and coffee beans. The brand uses recycled material for its straws, bags and napkins, and is committed to a two per cent Food Waste Score.

Joe & The Juice grew from a Copenhagen hip outlet to a global brand and currently operates in more than 300 locations across 16 countries including New York, Reykjavík, London, and now Dubai. Veda Inc and its subsidiary, Lavoya, have ambitious plans to roll out a total of 10 stores across the UAE in its first two years of operations, with the aim of opening 50 in the next 10 years in the UAE.


About Joe & The Juice:

Joe & The Juice was founded as a juice bar and coffee concept in Copenhagen, Denmark, by Kaspar Basse in 2002, and has grown into the first truly global healthy-eating lifestyle brand. Joe & The Juice operates more than 300 locations in 16 countries and offers the finest high-quality, natural, and local ingredients in its freshly prepared juices, shakes, coffee, and sandwiches. Its modern, hip ambience makes it convenient and enjoyable for customers who desire a fast, yet healthy lifestyle. Joe & The Juice strongly believes in leveraging technology to enhance the customer experience and utilises its Joe Loyalty app to create personalised offerings. Joe & The Juice is committed to minimising its impact on the environment, including limiting food waste and reducing overall environmental emissions. To find a full list of Joe & The Juice locations, visit www.joejuice.com

About Lavoya:

Established with the purpose of significantly transforming dining experiences, Lavoya introduces new and experiential casual dining concepts to reshape the F&B industry in the region. The company’s name and mission, based on their ‘Food For Thought’ slogan, signifies momentum, optimism and positive experiences. 

Lavoya was co-founded by Walid Hajj and Fahad Alhokair in 2021. A visionary and award-winning entrepreneur, Walid Hajj has defined his unique imprint in the F&B space creating innovative concepts that have disrupted the industry, establishing his credentials as a pioneer in F&B concepts that integrate advanced technology with exceptional service.

Fahad Alhokair is a dynamic and successful Saudi entrepreneur with experience in franchise development, start-ups, operations and investment. He is also the founder of VEDA Holding, a private equity and venture capital firm based in Riyadh that supports more than 15 startups and mature companies in fashion, retail, real-estate and F&B and contributes to their development and innovation by providing value and growth capital. www.lavoya.com

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