LG JOINS HOME CONNECTIVITY ALLIANCE TO EXPAND THE FUTURE OF SMART HOME EXPRIENCE

LG JOINS HOME CONNECTIVITY ALLIANCE TO EXPAND THE FUTURE OF SMART HOME EXPRIENCE

Company Aims to Bring Greater Interconnectivity, Safety and Security to Customers

DUBAI, August26, 2022— LG Electronics (LG)has been named to the Board of Directors of the Home Connectivity Alliance (HCA), an organization dedicated to delivering better smart home experiences through open collaboration and innovation.

Founded in 2022 and comprising a number ofsmart home solution manufacturers, the alliance aims to provide a safe, secure and interoperable connected home ecosystem.In addition to LG, its membership includesabout 13 global brands including Samsung, Arçelik, Electrolux, Haier, GE Appliances, and Trane Technologies. The alliance seeks toenableseamless compatibilityof diversedevices and services from different brands through developing and implementing guidelines for Cloud-to-Cloud (C2C) interoperability.

As aboard member of the alliance, LGwill soon bringits customers the convenienceof being able tocontrol and monitor other alliance members’ smart home solutionsfrom using the LG ThinQ app.

“We’re happy to have LG join our Board of the alliance. As the industry leader, LG understands that interoperability is essential to a truly seamless smart home experience and we are thrilled to have them join the alliance,” said Yoon Ho Choi, President of Home Connectivity Alliance. “Leveraging the collective insights and experiencesof our global board members, we will continue to advance the evolution of the connected home and provide consumers with aneasier, smarter way of living.”

“We are very pleased to join the board ofthe Home Connectivity Alliance and excited to work with like-minded companies,”said Lyu Jae-cheol, president of the LG Electronics Home Appliance & Air Solution Company.“The decision to join is consistent with LG’scommitment to open innovation and collaboration, and commitment to provide consumers with more choice and greater convenience in their daily lives and drive the future of the connected home experience.”

During IFA 2022 in September, LG and other alliance members exhibiting in Berlin will offer visitors a firstlookat the cross-brandinteroperability of their latest smart home solutions.

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About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company is creating various solutions with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, visit www.LGnewsroom.com.

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