Dubai, UAE, 23August 2022: Mashreq, one of the leading financial institutions in the UAE, has appointed MunaAl Ghurair, as its new Group Head of Marketing &Corporate Communications. She brings over 20 years of experience in communications, marketing, sales and business development with an outstanding track record with leading payments and financial institutions in the region.
Commenting on her appointment, Ahmed Abdelaal, Group Chief Executive Officer, Mashreq, said: “Muna brings a wealth of insights, experience and industry expertise that will be instrumental in enhancing Mashreq’s reputation and reach during a time of unprecedented change for the world of banking. Her branding and marketing capabilities are essential tools as we enhance the development and delivery of the very best and most innovative multi-channel banking solutions. Muna’s appointment represents an important – and very exciting – milestone in Mashreq’s journey.”
MunaAl Ghurair added: “I am delighted to be joining Mashreq at such an exciting time in its growth. Mashreq plays a critical role in the UAE’s banking ecosystem with an unparalleled client base and is well-positioned to accelerate the shift towards digital banking. I hope to draw inspiration from my prior experience to drive the organization’s marketing efforts and contribute to enhancing the waywe engage with all our stakeholders and the communities we serve.”
Throughout her career,Muna has adopted a holistic approach to developing integrated financial product branding, public relations and marketing strategies internationally and across the MEA region. At previous organizations, she set up marketing as a standalone function, leading the creation of dedicated teams for PR and communications, branding and digital marketing and events.
Holding a diploma in marketing from the UAE Polytechnic University, Muna has proven expertise in brand building and leading stakeholder communication programs, especially during mergers and acquisitions. Prior to joining Mashreq she was the Group Chief Marketing Officer at Network International where she led the PR and communications strategy for Network’s IPO in 2019 on the London Stock Exchange (LSE) – the largest UK IPO at the time of listing.
One of the UAE’s best performing banks for five decades, Mashreq is a leading financial institution with an expanding footprint across the Middle East. We have international offices in Europe, Asia, Africa and the US, and a strong presence in the financial capitals of the world.
As the oldest bank in the UAE, our journey can be traced back to humble beginnings in 1967, followed by periods of rapid growth and strategic expansion. Throughout our history, Mashreq has differentiated itself by pioneering new-to-market concepts and launching unique products and services.
Our innovative approach sets us truly apart, it also continues to win us numerous awards and accolades across all fields including digital banking, the most recent were: Market Leader by Euromoney Cash Management Survey in UAE for Corporates and in the Middle East and Africa for the Financial Institutions , Market Leader by Trade Finance Survey in the UAE and Middle East, Middle East Best Digital Bank by Euromoney Regional Awards for Excellence, the Most Innovative Consumer/Corporate Digital Bank in the UAE and Best Bank in the UAE by World’s Best Bank Awards by Global Finance, Most Innovative Bank in the Middle East by EMEA Finance and many others.