Géant’s Back to School Fest Promises Great Variety and Value

16th August 2022

Géant’s Back to School Fest Promises Great Variety and Value

Shop, Win and Save with Exciting Offers and Competitions AcrossGéant Hypermarkets and Express Storesfrom now until 4th September 2022

Dubai, United Arab Emirates

GMG’s Géant is getting you ready for Back to School with an exciting campaign now on across all supermarkets and hypermarkets in Dubai.

Promising great value and variety, customers will enjoy the convenience of a dedicated Back to School section replete with a wide range of products including bags, bottles, lunch bags, stationery not to mention special offers including more than 60 percent off on essentials.

Other high in value electronic products will also be showcasedand on offer like laptops, headphones, iPads, and tablets. Online purchases can also be made via popular e-commerce platforms including Instashopand Now Now not to mention neighborhood delivery thanks to Géant’s highly reliable Your store to Your door service.

With its European open-air market look and feel, offering an abundance of choice and quality, and healthful options, restaurant-quality Food to Go and exciting seasonal offers, not to mention comprehensive dedicated sections for organic food, clothing and electronics, laundry, baby and child to name a few, the Géant hypermarket shopping experience is a truly joyful one be it for back to school or anytime of the year.

Parents can look forward to filling those lunchboxes with the freshest produce, choicest meats, fresh breads from the in-house bakery, organic, gluten free and vegan food if required, and even French cheeses for the little connoisseurs. And if you’re undecided about what’s going to get the kids excited, you can enjoy the expert advice that staff offer as they engage with shoppers on the shop floor and not behind service counters.

Géant supermarkets are equally well-stocked with personalised service that promises the neighbourhood deli or corner store feel that customers who live and work nearby covet.

To maximize engagement and encourage brand loyalty, this Back-to-School season,Géanthas launched a cool and interactiveonline gamification concept giving customers a chance to shop and win instantly using their mobile devices and computers.

Hypermarket Offer: Shop for AED 250 or more and get a chance to play and win* shopping vouchers from Géant.

Supermarket offer: Shop for AED 75 or more and get a chance to play and win* shopping vouchers from Géant.

Customers will be eligible to play online once they make their purchases. All they need to do is scan the QR code on the receipt, register and add their unique code to play, standing a chance to win shopping vouchers every day. Winners will be able to redeem the voucher in-store the very next day. *T&C apply.

Geant’s value driven offers and competitions during this back-to-school season have been conceptualized to showcase the convenient and comprehensive Géant shopping experience. By incorporating gamification, there’s an added element of fun, which bolsters customer engagement and experience as customers are rewarded with vouchers and added value.

With the recent acquisition of the Géant supermarket chain in the UAE and expansion rights to the Géant, Monoprix, and Franprix brands in the Middle East, GMG is now a leading player in the food retail industry.


About Geant, Franprix and Monoptrix:

Géant, Franprix and Monoprix in the UAE are part of GMG’s Consumer Goods division, a mix of grocery and household retail supermarkets and hypermarkets, serving across communities, boasting stores up to 6,000 square metres in size.

The brands are part of Groupe Casino, a French retailing giant with a turnover in excess of over 30 billion euros.

Aimed at enhancing consumers’ shopping experience, the brands are committed to bringing the finest food retail concepts adapted to the unique needs of communities in Dubai and across the UAE.

In July 2022, Monoprix at Gardenia, Dubai Hills was launched for the first time in the UAE carrying the Monoprix private label non-food and food range. In addition, Geant continued its partnership with ADNOC to strategically place Géant Express stores within their portfolio of petrol forecourts.

Every retail store part of GMG aims to bring together residential and commercial communities by promoting a positive and cohesive community lifestyle through an engaging in-store shopping experience.

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